Astronaut
General Information about #243E74
#243E74, also known as Astronaut, is a dark shade of blue that evokes feelings of calmness, depth, and sophistication. It is a color often associated with stability, trust, and intelligence. In the RGB color model, it is composed of 14.12% red, 24.31% green, and 45.49% blue. The CMYK values are 69% cyan, 47% magenta, 0% yellow, and 55% black. This color can be found in various applications, ranging from web design and branding to interior design and fashion. Its hex code is commonly used in HTML and CSS to define the color of elements on a web page, while its RGB values are used in graphic design software for creating digital art. Because of its darker nature, it is often used as an accent color or paired with lighter shades to create contrast.
The hex color #243E74, also known as Astronaut, presents some accessibility challenges, especially when used as a background or text color. Its relatively low luminance (brightness) and contrast against common background colors like white can make it difficult for users with visual impairments to read or distinguish elements. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast is crucial for readability. To improve accessibility, consider pairing #243E74 with lighter colors that provide a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Also, ensure that interactive elements using this color have clear visual cues, such as borders or icons, to aid users who may have difficulty perceiving color differences.
Shades
Digital Color Formats
Alternative colors
- #4863a0
A lighter shade of blue can offer better contrast and readability, making it a more accessible choice for text and backgrounds.
- #586589
A neutral gray offers a subtle and sophisticated alternative, providing a softer visual impact while maintaining good readability.
- #1a237e
Deep Navy complements and enhances the primary color theme while offering improved readability and visual appeal in web design.
Applications
Web Design
In web design, #243E74 can be effectively used for headers, navigation bars, and other prominent elements to create a sense of depth and sophistication. It pairs well with lighter accent colors and can be used to highlight important information or calls to action. It's best used sparingly as a background color because of accessibility concerns related to contrast.
Interior Design
In interior design, this color can be used for accent walls or furniture to create a calming and sophisticated atmosphere. Pair it with lighter neutrals or warm woods to balance the coolness of the blue and create a welcoming space. It is also suitable for textiles and decorative objects to add a touch of elegance.
Fashion
In fashion, #243E74 can be used for evening wear or formal attire to convey a sense of sophistication and elegance. It works well with metallic accessories and can be paired with contrasting colors like gold or silver for a striking effect. The color exudes calmness and confidence, especially if it's complemented with brighter shades.