Royal Blue

General Information about Royal Blue (#243DF3)

The hexadecimal color code #243DF3 represents a shade of blue often referred to as Royal Blue. It is composed of 14.12% red, 23.92% green, and 95.29% blue. In the RGB color model, this equates to R:36, G:61, B:243. Royal Blue is a vibrant and saturated color, known for its association with royalty, sophistication, and confidence. It is frequently used in branding, design, and various artistic applications to convey trust, stability, and a sense of authority. Its high blue component gives it a cool and calming quality, making it suitable for creating a sense of serenity and reliability. The color's distinct hue makes it easily recognizable and memorable, contributing to its popularity across different fields.

The color #243DF3, also known as Royal Blue, presents several accessibility considerations, particularly in web design. Its relatively low luminance can pose challenges when used as a foreground color against a dark background, potentially making text difficult to read for users with visual impairments. To ensure accessibility, it's crucial to assess the color contrast ratio against the background color, aiming for a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text, as specified by WCAG guidelines. Utilizing tools like contrast checkers can help evaluate and adjust color combinations to meet these standards. Furthermore, avoid relying solely on color to convey important information. Provide alternative cues, such as text labels or icons, to ensure that all users, including those with color blindness, can understand the content.

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Digital Color Formats

Alternative colors

Applications

• Corporate Branding

  Royal Blue, with its sophisticated and commanding presence, makes an excellent choice for crafting a strong brand identity. It is used to convey trust, stability, and authority. In logo design, it stands out, symbolizing reliability and professionalism. Website interfaces benefit from its clarity, offering a visually engaging experience that is both calming and assertive. Marketing materials, particularly those aimed at corporate or technological sectors, leverage Royal Blue to project an image of competence and innovation, enhancing brand recognition and fostering a sense of confidence in the product or service offered.

• Fashion Design

  In the realm of fashion, #243DF3, or Royal Blue, is a color that exudes sophistication and confidence. It can be used as a statement color for dresses, suits, or accessories, adding a touch of elegance and regality to any outfit. Its versatility allows it to be paired with neutrals like white, black, and gray for a classic look, or with bolder colors like yellow or red for a more daring and contemporary style. This shade of blue is often chosen for formal wear, evening gowns, and business attire, reflecting a sense of poise and professionalism.

• Interior Design

  Royal Blue, or #243DF3, can be employed to create a focal point, like an accent wall or a standout piece of furniture. This color is excellent for adding a touch of sophistication and depth to bedrooms, living rooms, or home offices. It blends well with both modern and traditional styles. When paired with lighter shades, such as white or beige, it creates a balanced and inviting atmosphere. The hue brings a touch of elegance and personality to any room, creating a space that is both stylish and comfortable. It is often used for textiles like cushions, curtains, and rugs, adding a sense of depth and elegance to the decor.

Complementary color

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