Astronaut
General Information about #243D74
The hexadecimal color code #243D74 represents a dark shade of blue. In the RGB color model, it consists of 14.12% red, 23.92% green, and 45.49% blue. This translates to a subdued, cool-toned color that evokes feelings of calmness, stability, and sophistication. Colors similar to #243D74 are often associated with professionalism and trustworthiness. In branding and design, this color can be used to create a sense of reliability and depth. It is often found in corporate settings, tech companies, and institutions seeking to project an image of competence and security.
The color #243D74, also known as Astronaut, presents some accessibility challenges, primarily due to its dark hue. When used as a background color, it's crucial to ensure that the foreground text provides sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter shades of yellows, oranges, or even pastel greens would work well as foreground text. Conversely, if #243D74 is used for text, a very light background color is necessary. Tools like WebAIM's Contrast Checker can be invaluable in assessing and adjusting color combinations to meet accessibility requirements. Remember, providing accessible color palettes ensures usability for individuals with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #34568b
A slightly lighter blue provides better readability and accessibility, while still maintaining a professional and calming feel.
- #333333
A dark gray offers a neutral alternative, suitable for backgrounds or text where a less vibrant color is preferred.
- #2962ff
A more vibrant blue can be used when the goal is to have a stronger contrast. Make sure that the color is accessible when used as background.
Applications
Web Design
In web design, #243D74 can be employed for headers, navigation bars, or sidebars to establish a sense of sophistication and stability. It pairs effectively with lighter accent colors such as off-white or light gray for text. To avoid a monotonous feel, consider incorporating subtle animations or transitions. The color's depth also makes it suitable for use as a background in sections where you want to highlight specific content, such as testimonials or calls to action, while maintaining a professional aesthetic. When used as a background, make sure that the text has enough contrast.
Interior Design
In interior design, Astronaut can be used as an accent wall color in a bedroom or study to create a calming atmosphere. It pairs well with natural wood tones and metallic accents like gold or silver. Incorporating textures such as velvet or wool can enhance the luxurious feel. The color's depth also makes it suitable for upholstery on furniture pieces like sofas or armchairs. Furthermore, it can be used in combination with lighter colors to make the space more vibrant.
Fashion
Astronaut can be used to create a calming and luxurious feel in fashion. Use it for elegant dresses, suits or accessories. It can be combined with silver or gold jewelry and with lighter color tones to create contrast. Its a great color for evening gowns or professional wear.