Astronaut
General Information about #243D73
The hexadecimal color code #243D73 represents a dark shade of blue. In the RGB color model, it consists of 14.12% red, 23.92% green, and 45.1% blue. It's often associated with feelings of stability, depth, and professionalism. This color is widely used in various design applications, from web development to branding, due to its versatile nature and ability to convey trustworthiness. The term 'Astronaut' is often used to describe this color, evoking feelings of the cosmos and exploration. The CMYK values are C:69, M:47, Y:0, K:55, indicating that cyan is the dominant color component. When choosing color palettes, remember to consider the psychological impact of colors on viewers.
The color #243D73, also known as Astronaut, presents moderate accessibility challenges. Its relatively low luminance contrast against white text may cause readability issues for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color may not meet these standards when paired with light backgrounds. To improve accessibility, consider using it with lighter text or pairing it with darker backgrounds. Additionally, providing alternative text and visual cues can enhance the user experience for individuals with disabilities. Testing with accessibility evaluation tools is essential to ensure compliance and inclusivity.
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Alternative colors
Applications
Web Development
In web development, #243D73 can be used for header backgrounds to create a sophisticated and professional look. It pairs well with lighter text colors like white or off-white. Furthermore, it's suitable for navigational elements and buttons, especially in themes that aim for a modern and clean design. In data visualization, it can represent specific categories or data sets, providing a distinct visual separation without being overly distracting. Ensure sufficient contrast with surrounding elements to maintain readability and accessibility.
Interior Design
In interior design, this color is ideal for creating accent walls or for use in furniture upholstery to add depth and sophistication to a room. It works well in studies, libraries, or bedrooms where a calm and serene environment is desired. When used in conjunction with lighter colors and natural materials, it can create a balanced and inviting space. The color also offers a touch of luxury, making it suitable for high-end residential or commercial interiors.
Fashion Industry
In the fashion industry, #243D73 can be used in clothing and accessories to convey a sense of elegance and professionalism. It is well-suited for formal wear, such as suits, dresses, and outerwear. It can also be used as an accent color in casual wear, such as sweaters or scarves. This color pairs well with neutral tones like gray, beige, and white, and can also be combined with metallic accents like gold or silver for a more luxurious look. The color can also be used for accessories, like handbags, shoes, and hats.