Te Papa Green
General Information about #243D3D
The hexadecimal color #243D3D, also known as Te Papa Green, is a dark, muted shade of green with a subtle earthy undertone. It is composed of 14.12% red, 23.92% green, and 23.92% blue. In the RGB color model, it's represented as (36, 61, 61). This color evokes feelings of nature, tranquility, and sophistication. Its subdued nature makes it a versatile choice for various design applications, including web design, interior design, and branding. The color is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its association with natural and cultural heritage. In color psychology, this shade of green is often associated with balance, harmony, and growth, making it a suitable choice for projects that aim to create a sense of stability and connection to the environment.
The color #243D3D, also known as Te Papa Green, presents some accessibility challenges. With a low contrast ratio against white, it can be difficult for users with visual impairments to read text or distinguish elements using this color. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG 2.1 AA standards. To improve accessibility, consider pairing #243D3D with lighter background colors or using it for larger design elements where contrast is less critical. Additionally, providing alternative visual cues, such as icons or labels, can help users who have difficulty perceiving color differences. Testing with accessibility tools and seeking feedback from users with disabilities can further refine the design for optimal inclusivity.
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Alternative colors
Applications
Web Design
In web design, #243D3D can be used for headers, footers, or accent elements to create a sophisticated and natural feel. It's also suitable for charts and graphs representing environmental data or sustainable practices. However, avoid using it for body text unless paired with a very light background to ensure readability. Furthermore it can be used for button backgrounds to give a subtle, nature-inspired touch, ensuring sufficient contrast with the text on the button for accessibility.
Interior Design
In interior design, Te Papa Green can be used as an accent wall color or for furniture upholstery to bring a touch of nature indoors. It pairs well with natural wood tones and neutral colors like beige and cream. It's also a good choice for creating a calming and relaxing atmosphere in bedrooms or living rooms. Combine this color with plants and organic materials to enhance the sense of tranquility and connection to the natural world.
Branding
Te Papa Green makes an excellent choice for branding related to sustainability, eco-friendly products, or nature-based organizations. Its earthy tone conveys a sense of responsibility, stability, and connection to the environment, which can resonate well with target audiences seeking environmentally conscious options. Can be used in the logo, website design, marketing materials, and packaging for a consistent brand message.