Mallard
General Information About Mallard (#243D20)
The hexadecimal color code #243D20, commonly known as Mallard, is a dark shade of green. It is composed of 14.12% red, 23.92% green, and 12.55% blue. In the RGB color model, #243D20 consists of 14.12% red, 23.92% green, and 12.55% blue. Represented in the CMYK color model, it is made up of 40.92% cyan, 0% magenta, 47.54% yellow, and 76.08% black. Colors similar to #243D20 evoke a sense of nature, earthiness, and tranquility. This color is often associated with stability, growth, and harmony. In design, Mallard can be used to create a sophisticated and understated aesthetic, particularly in contexts where a connection to nature is desired. Its relatively low saturation makes it a versatile choice for backgrounds or accent elements.
The color #243D20, also known as Mallard, presents several accessibility considerations. With a low luminance value, it requires careful attention to contrast ratios when used for text or interactive elements. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When using Mallard for text, pairing it with very light colors such as whites, creams, or very light grays is essential to ensure readability. Avoid using Mallard for small text or intricate icons against dark backgrounds, as this can cause eye strain. For decorative elements, ensure that their contrast with nearby interactive components isn't high enough to be mistaken for actionable content. Providing alternative visual cues like borders or icons can also aid accessibility, particularly for users with color blindness. Furthermore, testing designs with accessibility tools and real users is vital to ensure usability for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Nature-Themed Sites
In web design, Mallard can be used for background elements that need to convey a sense of nature or tranquility. Consider using it for website headers or footers, especially for sites related to environmental conservation, outdoor activities, or organic products. It pairs well with earthy tones and natural textures, such as wood or stone patterns. Furthermore, it can be employed to highlight call-to-action buttons subtly, creating a sophisticated and understated user experience. Incorporating it into the color palette of website designs allows for a cohesive and visually appealing interface, reinforcing the brand's association with nature and calmness.
Interior Design for Calming Spaces
In interior design, Mallard can be employed to create a calming and natural atmosphere in living spaces. It works well as an accent wall color in bedrooms, living rooms, or studies, promoting relaxation and focus. When paired with light-colored furniture and natural materials like wood and linen, it can evoke a sense of serenity and harmony. Furthermore, it can be used in smaller doses for decorative elements such as throw pillows, curtains, or rugs, adding a touch of nature to the overall design. Its versatility allows it to blend seamlessly with various design styles, from rustic to modern, enhancing the aesthetic appeal of the space.
Product packaging
This color is perfect for creating packaging for natural products. It evokes nature and health.