Mallard
General Information about #243D1A
The hexadecimal color code #243D1A represents a dark shade of green, often referred to as "Mallard." It is composed of 14.12% red, 23.92% green, and 10.2% blue. In the RGB (Red, Green, Blue) color space, it falls closer to the green end of the spectrum, resulting in its characteristic earthy tone. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color space, it consists of 40.91% cyan, 0% magenta, 57.14% yellow, and 76.08% black. This indicates that the color requires a significant amount of cyan and yellow ink to produce when printing. The color has a relatively low saturation and brightness, which contributes to its muted and subdued appearance. It evokes feelings of nature, tranquility, and sophistication. The color is commonly used in designs aiming to achieve a calming and earthy aesthetic.
The color #243D1A, a dark, muted green, presents several accessibility considerations, especially in web design. Its low luminance value (relative darkness) necessitates careful attention to contrast ratios. When used as a text color, it is crucial to pair it with a light background to ensure sufficient contrast for readability, ideally meeting WCAG (Web Content Accessibility Guidelines) AA or AAA standards. Using a color contrast checker tool can help determine if the contrast ratio between the text and background colors is adequate. Insufficient contrast can create barriers for users with low vision or color blindness. Also, avoid using this color as the sole means of conveying information, as users with visual impairments may not be able to distinguish it. Instead, supplement color with text labels, icons, or patterns to provide alternative cues. Similarly, when employing this color in interactive elements such as buttons or links, ensure that the color change on hover or focus provides sufficient visual feedback to indicate the element's interactive state.
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Alternative colors
Applications
Web Design
In web design, Mallard (#243D1A) can serve as an excellent choice for backgrounds or accents in websites related to nature, sustainability, or environmental themes. Its muted tone conveys a sense of earthiness and tranquility. It works effectively in creating a calm and inviting atmosphere. Use it sparingly for text, opting instead for larger font sizes and pairing it with lighter background colors to maintain readability. For interactive elements, consider brighter complementary colors for hover states to provide clear visual feedback. It can also be used for data visualizations, such as charts and graphs, to represent specific data categories related to natural resources or ecological information.
Interior Design
In interior design, Mallard (#243D1A) can create a sophisticated and calming atmosphere. It works well as an accent wall color in living rooms, bedrooms, or studies, especially when paired with natural wood tones and lighter neutrals. The color evokes feelings of nature and tranquility, making it suitable for creating relaxing spaces. Consider using it in combination with textures like linen or wool to enhance the sense of warmth and comfort. Accessorize with metallic accents like gold or copper to add a touch of elegance. It can also be used in smaller doses, such as upholstery or decorative items, to complement a broader color scheme.
Fashion
In the fashion industry, #243D1A (Mallard) is often utilized to convey a sense of understated elegance and natural sophistication. It is a versatile color that can be incorporated into various types of clothing, from outerwear and dresses to accessories like scarves and handbags. The color pairs well with neutral tones like beige, gray, and cream, creating a harmonious and timeless look. It can also be combined with bolder colors such as mustard yellow or deep burgundy for a more striking and fashionable statement. The color is particularly well-suited for autumn and winter collections, as it evokes feelings of warmth and coziness. It is often used in fabrics like wool, cashmere, and velvet to enhance its luxurious appeal.