Astronaut
General Information about #243C74
The hex color #243C74, also referred to as 'Astronaut,' is a dark shade of blue with a hint of purple. In the RGB color model, it consists of 14.12% red, 23.53% green, and 45.49% blue. This color is often associated with depth, stability, and sophistication. It leans towards the cooler side of the color spectrum, evoking feelings of calmness and trust. The name 'Astronaut' suggests a connection to space, further reinforcing the idea of depth and exploration. Colors similar to #243C74 include shades of navy, indigo, and deep ocean blue. Its hexadecimal format makes it easy to use in digital designs, ensuring consistency across different platforms and devices. Understanding the characteristics of #243C74 enables designers to effectively use it in various applications, leveraging its psychological impact to achieve specific design goals.
The hex color #243C74, also known as Astronaut, presents some accessibility challenges, especially when used for text. Its low lightness value (approximately 15%) means that it requires a very light color for sufficient contrast to meet WCAG guidelines. Using black or dark gray text on an Astronaut background would likely fail contrast checks, making the content difficult to read for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #243C74 for backgrounds, ensure that the foreground text is a very light shade of white or off-white. Alternatively, consider using #243C74 sparingly for decorative elements where readability isn't crucial or pairing it with lighter analogous or triadic colors to create a visually appealing and accessible palette.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #243C74 is effective for headers, navigation bars, and call-to-action buttons. Its depth evokes professionalism and trust. This color works well in the finance or technology industries, and when used sparingly. It is better as a background element rather than for body text. For optimal results, combine it with lighter colors and generous spacing to create an engaging yet easily navigable user interface. The key is to use it strategically to guide the user's eye and reinforce the brand's message without overwhelming the design.
Interior Design
In interior design, Astronaut is a sophisticated choice for accent walls, upholstery, or decorative elements. It adds a touch of elegance and depth to a room, creating a calming atmosphere. To balance the darkness, pair it with lighter neutrals such as white, beige, or light gray. Metallic accents, such as gold or silver, can further enhance its luxurious feel. Use it in spaces where you want to create a sense of serenity and understated sophistication, such as bedrooms, studies, or living rooms.
Fashion
In fashion, Astronaut can be used for evening wear, outerwear, or accessories. It provides a polished and refined look, suitable for formal occasions or professional settings. It is recommended to combine with other colors. Consider pairing with lighter colors such as cream or pale pink to create a softer contrast, or with metallics for a more glamorous appeal. Use it to convey confidence, sophistication, and a sense of timeless style.