Te Papa Green
General Information
The hexadecimal color code #243C43, also known as Te Papa Green, is a dark shade of green-cyan. It is composed of 14.1% red, 23.5% green, and 26.3% blue. In the RGB color model, this translates to 36 red, 60 green, and 67 blue. The color is often associated with nature, stability, and calmness, making it suitable for designs requiring a touch of sophistication and tranquility. Te Papa Green is frequently used in branding, web design, and interior decoration to evoke feelings of serenity and connection with the environment. It balances elements of both green and blue, creating a unique visual experience that is both grounding and refreshing. The color is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its cultural significance and association with natural landscapes.
The color #243C43, also known as Te Papa Green, has a relatively low contrast ratio against white text, which may pose accessibility challenges for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. To improve accessibility, consider using a lighter shade of green or pairing it with lighter text colors like white or very light greys to meet the contrast requirements. It is recommended to use color contrast checking tools to ensure that the color combinations used in web design meet accessibility standards, ensuring that content is accessible to all users, including those with color vision deficiencies. Alternatively, using this color for larger elements, such as backgrounds or decorative elements, where text legibility is not a primary concern, can mitigate accessibility issues. Also consider to add high contrast borders to elements to further improve accessibility.
Shades
Digital Color Formats
Alternative colors
- #2e4a52
A slightly lighter shade of green that maintains a similar aesthetic while offering better contrast against light text.
- #434343
A neutral grey that complements Te Papa Green and provides a safe option for text and backgrounds.
- #1e3036
A dark shade of teal that could be used as a substitute for users with colorblindness
Applications
Website Header/Footer
Te Papa Green can be used in website headers and footers to create a sophisticated and calming ambiance. This color is best suited for businesses focusing on environmental sustainability, organic products, or eco-tourism. For example, a website promoting a nature reserve could use this color for its header, creating a connection with nature and reinforcing the brand's theme.
Accent Walls in Interior Design
In interior design, Te Papa Green can be applied to accent walls to introduce a touch of natural serenity into living spaces. This color would work well in studies, bedrooms, or reading nooks to create a relaxing atmosphere. It complements natural wood tones and other earthy colors, enhancing the room’s overall tranquility and harmony.
Branding for Eco-Friendly Products
Te Papa Green can serve as an excellent choice for branding elements related to environmental conservation or eco-friendly products. It conveys a sense of responsibility, trustworthiness, and commitment to sustainability, making it ideal for logos, packaging, and marketing materials. The color helps communicate the brand’s values and connects with consumers interested in eco-conscious choices.