Mallard
General Information about #243C1B
The hexadecimal color code #243C1B, also known as Mallard, represents a dark shade of green. It is composed of 14.12% red, 23.53% green, and 10.59% blue. In the RGB color model, this equates to 36 red, 60 green, and 27 blue. The color is often associated with nature, earthiness, and stability. In a CMYK color model, the color is composed of 40% cyan, 0% magenta, 55% yellow and 76% black. Its usage can evoke feelings of calmness and reliability. Due to its dark nature, it's often used as an accent color or in combination with lighter shades to create contrast. The color can be found in logos, websites, and printed materials, particularly for brands aiming to project a sense of trustworthiness and environmental consciousness.
The hex color #243c1b, also known as Mallard, presents specific accessibility challenges, particularly concerning color contrast. When used as text against a background, it's crucial to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to meet WCAG AA standards. This darker shade of green can be difficult to discern against darker backgrounds, potentially hindering readability for users with low vision or color blindness. Careful consideration should be given to the choice of foreground and background colors to provide sufficient contrast. Using tools to evaluate color contrast during the design process is highly recommended to avoid accessibility issues. Lighter colors for text on this background are preferable. Also, any important information should be accompanied by other visual cues, such as icons or patterns.
Shades
Digital Color Formats
Alternative colors
- #38500b
A lighter green shade that provides better contrast against various backgrounds, improving readability and accessibility.
- #486424
A more vibrant green which can draw attention and still work well in designs where a darker shade might get lost.
- #2e4621
A shade very close to the original color, but a little brighter, thus being more suitable for elements on a website like buttons
Applications
Web Design
In web design, #243C1B can be utilized for creating a natural and earthy feel. It's suitable for website backgrounds, borders, or accents, especially for sites related to nature, environmental conservation, or organic products. Ensure sufficient contrast with text and other elements for optimal readability and accessibility. The color can evoke feelings of tranquility and stability, making it a good choice for brands aiming to project trustworthiness and reliability. The shade can be complemented by neutral colors like beige or light gray to create a balanced and harmonious design.
Interior Design
In interior design, #243C1B can be used to bring a touch of the outdoors inside. It's suitable for accent walls, furniture upholstery, or decorative accessories. The color can create a cozy and inviting atmosphere, especially when paired with natural materials like wood and stone. It is a great color for furniture in combination with white or cream walls. Also, it is a suitable shade for pillows or curtains.
Fashion
In fashion, #243C1B can be used to create sophisticated and understated looks. It's suitable for garments, accessories, or as an accent color in prints and patterns. The color is a good fit for clothes like coats, jackets and trousers for both men and women. #243C1B is great for outdoor wear.