Astronaut
General Information about #243B77
The hexadecimal color #243B77, often referred to as 'Astronaut', is a deep shade of blue with a hint of purple. It belongs to the blue color family and exhibits characteristics of coolness, stability, and sophistication. In the RGB color model, it is composed of 14.12% red, 23.14% green, and 46.67% blue. In the CMYK color model, it is composed of 69.88% cyan, 50.43% magenta, 0% yellow, and 53.33% black. This color is commonly associated with qualities such as trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Due to its dark nature, it's often used to create a sense of seriousness and professionalism. It is often seen in corporate branding, particularly in the technology and finance industries.
The hex color #243B77, also known as Astronaut, presents some accessibility challenges, particularly regarding contrast. When used as a background color, it's crucial to select a foreground color that provides sufficient contrast to ensure readability for all users, including those with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. White or light-yellow hues would be suitable foreground options to achieve adequate contrast. Using contrast checking tools can help verify compliance with accessibility standards. Additionally, avoid using this color as the sole means of conveying important information, as users with color blindness may not be able to distinguish it from other colors. Consider providing alternative visual cues, such as text labels or icons, to enhance accessibility.
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Alternative colors
Applications
Web Design
In web design, #243B77 can be used as a primary color for websites aiming for a professional and trustworthy aesthetic. It's well-suited for backgrounds, headers, and call-to-action buttons, especially within the tech, finance, or education sectors. When used for text, ensure sufficient contrast with a light foreground color. Consider using it sparingly to avoid overwhelming users with too much darkness on the screen. The color evokes a sense of calmness and reliability, perfect for establishing brand credibility and user trust.
Interior Design
In interior design, #243B77 can be applied to create a sophisticated and calming atmosphere within a room. It works well in living rooms or bedrooms as an accent wall color, providing a sense of depth and tranquility. When paired with lighter neutrals like beige or gray, it adds a touch of elegance without making the space feel too dark. Furthermore, it complements wooden furniture and metallic accents, enhancing the overall aesthetic appeal. It provides a refined and relaxing living space.
Fashion
In fashion, #243B77 can be incorporated into clothing and accessories to achieve a chic and understated look. It's suitable for creating elegant evening wear, such as dresses or blouses, and also works well in accessories like scarves or handbags. When paired with lighter colors, such as cream or white, it creates a striking contrast that enhances the sophistication of the outfit. Use as a primary color in outerwear for a stylish, professional look.