Astronaut
General Information about #243B74
The hex color #243B74, often referred to as 'Astronaut,' is a dark shade of blue with a subtle depth that evokes feelings of calmness and sophistication. It is composed of 14.12% red, 23.14% green, and 45.49% blue. In the RGB color space, it is represented as (36, 59, 116). This color's relative darkness gives it a unique position in design, often employed to convey trust and stability. Its usage spans across various applications, from digital interfaces to physical products, capitalizing on its aesthetic versatility. Furthermore, its undertones allow it to pair well with a wide range of hues, providing designers with considerable creative freedom.
The hex color #243B74, also known as Astronaut, presents specific accessibility challenges, especially in text-based contexts. Its relatively low lightness value implies a weak contrast against both white and black backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to ensure readability for users with visual impairments. This color may not meet those standards when paired with common background colors. To improve accessibility, consider using a lighter color for text or a darker color for backgrounds. Tools like contrast checkers can help assess and adjust color combinations to meet WCAG standards. Furthermore, avoid using color as the sole means of conveying information, as colorblind users might miss critical details. Always provide alternative cues, such as text labels or icons, to ensure universal accessibility.
Shades
Digital Color Formats
Alternative colors
- #4863a0
A lighter shade of blue that provides better contrast against light backgrounds, improving readability.
- #1a284b
A darker shade of blue that can provide better contrast against light backgrounds, also suitable for dark mode designs.
- #6c757d
A neutral gray that provides a safe and accessible option for text and background combinations.
Applications
Web Design
In web design, #243B74 is suitable for creating a sophisticated and professional aesthetic. It can be used for website headers, navigation bars, and background accents. In user interfaces, this color can define primary action buttons or serve as a background for data visualizations, providing a calming visual experience. Its depth makes it ideal for technology-focused websites and apps, suggesting reliability and innovation. However, be cautious about using it for extensive text blocks due to potential readability issues.
Interior Design
In interior design, Astronaut can serve as an accent color in a modern or minimalist space. It works well on walls in bedrooms or studies, creating a serene and focused environment. The color also complements metallic accents like gold or silver, which enhances its luxurious feel. It can be combined with lighter neutrals or vibrant pops of color to prevent the space from feeling too dark or monotonous. It is also a great color for furniture upholstery.
Fashion
In fashion, #243B74 can be used for evening wear or professional attire. The color can be incorporated into formal dresses, suits, or accessories like scarves and handbags. The deep blue conveys sophistication and elegance, making it suitable for both men's and women's clothing. When paired with lighter shades or metallic details, the color creates a visually appealing contrast.