Green Kelp
General Information
The hexadecimal color code #243B22, also known as Green Kelp, is a dark shade of green. It is composed of 14.12% red, 23.14% green, and 13.33% blue. In the RGB color model, this translates to (36, 59, 34). Green Kelp has a hue angle of 115.6 degrees, a saturation of 25.1%, and a lightness of 18.6%. This color is commonly associated with nature, growth, and tranquility. It is often used in designs that aim to convey a sense of calmness, stability, and environmental awareness. The color is mostly used for creating a calm background or to highlight a specific element.
The color #243B22, a dark shade of green, presents some accessibility challenges, particularly regarding color contrast. When using this color for text, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a light background color is advised to meet these contrast requirements, which will significantly improve readability for users with visual impairments. Also consider providing alternative cues besides color to convey information. For instance, using bold text or icons in addition to color can make the content more accessible for colorblind users. Careful consideration of these factors will ensure an inclusive design.
Shades
Digital Color Formats
Alternative colors
- #385723
A lighter green that provides better contrast against dark backgrounds, suitable for text and interface elements.
- #4a644e
A muted, neutral green that works well as a background or accent color, offering a subtle alternative.
- #314430
A dark desaturated green that provides more contrast against light backgrounds.
Applications
Eco-Friendly Branding
This color embodies nature's tranquility, making it perfect for eco-friendly brands, organic food packaging, or nature-themed websites. Its subdued tone evokes a sense of calm and sustainability, ideal for designs aiming to promote environmental consciousness. Use it for backgrounds, accents, or logos to create a cohesive and earthy visual identity. This color can be used on websites for nature-related businesses to create a calm experience for the user.
Interior Design
This color creates a sophisticated and relaxing atmosphere in interior design, suitable for living rooms, bedrooms, or studies. Pair it with natural materials like wood and stone to enhance its organic appeal. Use it for walls, furniture, or decorative accents to bring a touch of the outdoors inside. Combining it with off-white tones will enhance the natural look of the surrounding elements and create a sophisticated atmosphere.
Fashion Design
This deep green can be incorporated into fashion designs for an earthy and sophisticated look. Use it for dresses, jackets, or accessories to create a unique and nature-inspired style. Pair it with neutral tones like beige or brown to enhance its versatility and create a balanced outfit. The color also works well with denim. This color will make your clothing stand out from the crowd and gives it a unique vibe.