Astronaut
General Information
The hexadecimal color code #243A77, also recognized as 'Astronaut', is a dark shade of blue falling within the RGB color space. It is composed of 14.12% red, 22.75% green, and 46.67% blue. This composition gives the color its characteristic deep blue appearance. In the realm of color theory, #243A77 can evoke feelings of calmness, trustworthiness, and depth. It is often associated with professionalism and sophistication. The color is frequently utilized in various applications, from web design and graphic arts to fashion and interior decor. Its versatility stems from its ability to blend well with both analogous and complementary colors, enabling designers and artists to create visually appealing and balanced compositions.
The color #243A77, also known as Astronaut, presents certain accessibility challenges. Its relatively low luminance can make it difficult to read text rendered in this color against a white or light background. To ensure readability, a sufficient contrast ratio is crucial. WCAG guidelines recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using a color contrast checker is advisable to verify compliance. Pairing #243A77 with lighter hues, such as yellows or light grays, can significantly improve its accessibility. Additionally, consider providing alternative text or visual cues to convey information, especially for users with visual impairments. Avoid using #243A77 as the sole means of conveying important information, as color blindness can affect a significant portion of the population. Implementing these measures will help create a more inclusive and accessible experience for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #243A77 can be effectively used for headers, navigation bars, or as a background color for sections where a sense of depth or sophistication is desired. Its dark nature provides a good anchor for lighter text and elements. Its use can also be extended to create a corporate or professional look, especially when paired with complementary or analogous colors in the design scheme. For example, it is suitable as a background for call-to-action buttons with light text to capture the user's attention, or as a primary brand color for financial or tech industries.
Interior Design
In interior design, Astronaut #243A77 can be used as an accent wall color to create a focal point in a room. It can also be incorporated into furniture upholstery or decorative accessories to add a touch of elegance and calmness. This color is well-suited for bedrooms or studies, where a serene and focused environment is desired. Combining it with lighter neutral tones, such as beige or light gray, can create a balanced and harmonious space, avoiding a heavy or overwhelming feel. Metallic accents, like gold or silver, can further enhance its sophisticated appeal.
Fashion
In fashion, #243A77 can be used for elegant evening wear, professional attire, or as a statement color for accessories like handbags or scarves. This deep shade of blue evokes a sense of trust and professionalism, making it a great choice for business settings. For casual wear, consider pairing #243A77 with lighter washes of denim or khaki pants for a balanced look. Accessorizing with contrasting colors, like mustard yellow or burnt orange, can add visual interest and create a unique style statement. The color also works well for outerwear such as coats and jackets, offering a versatile and stylish option for various seasons.