Astronaut
General Information about #243A74
The hex color #243A74, also known as Astronaut, is a deep, muted shade of blue with slight purple undertones. It belongs to the blue color family and is often associated with feelings of trust, stability, and depth. In the RGB color model, #243A74 is composed of 14.12% red, 22.75% green, and 45.49% blue. In the CMYK color model, it consists of 69% cyan, 50% magenta, 0% yellow, and 55% black. This color is often used in branding and design to convey a sense of professionalism and reliability. Its relatively low saturation and luminance make it a versatile choice for backgrounds and text elements, provided that sufficient contrast is maintained. The hex color #243A74 offers a balanced and sophisticated aesthetic.
The hex color #243A74, also known as Astronaut, presents some accessibility considerations, particularly in text and user interface design. Its relatively low luminance value of 9.9 makes it difficult to provide sufficient contrast against lighter backgrounds. When using this color for text, it is crucial to ensure a contrast ratio of at least 4.5:1 against the background color, as recommended by WCAG guidelines. This ensures readability for users with visual impairments. Combining #243A74 with very light colors like white (#FFFFFF) or pale yellows can help meet these contrast requirements. In cases where sufficient contrast cannot be achieved, consider using a lighter shade of blue or a completely different color palette to ensure that the content is accessible to everyone. It’s vital to test color combinations using accessibility tools to confirm compliance with accessibility standards.
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Applications
Web Design: Headers and Footers
In web development, #243A74 can be utilized for website headers and footers to establish a professional and trustworthy brand image. Its dark, cool tone is suitable for creating a sense of stability and sophistication, which can be particularly effective for corporate websites or financial institutions. When integrated correctly, this color can enhance the user experience by creating a visually appealing and engaging environment. Ensure that the color is paired with appropriate text colors to maintain accessibility standards and to prevent eye strain. Consider using it in combination with lighter accent colors to add visual interest and balance.
Fashion Design: Evening Wear and Business Attire
In the fashion industry, #243A74 can be used to design sophisticated evening wear or professional business attire. The color's depth and richness can evoke a sense of elegance and confidence, making it ideal for creating statement pieces that stand out. It is often paired with metallic accents like silver or gold to enhance its luxurious feel. Additionally, #243A74 can be incorporated into accessories such as handbags or shoes to add a subtle touch of refinement to an outfit. Its versatility allows it to be combined with various textures, from smooth silks to structured wools, creating diverse and appealing looks.
Interior Design: Accent Walls and Textiles
In interior design, the hex color #243A74, Astronaut, is perfect for creating a calm and sophisticated atmosphere. This shade of blue can be used for accent walls in living rooms or bedrooms to add depth without being overwhelming. It pairs beautifully with neutral colors like gray, beige, and white, creating a balanced and harmonious space. Additionally, incorporating #243A74 in textiles such as curtains, cushions, or rugs can bring a touch of elegance and comfort to any room. It's particularly effective in spaces where relaxation and focus are desired, such as home offices or reading nooks.