Astronaut
General Information about #243A73
The hexadecimal color code #243A73, also known as Astronaut, represents a dark shade of blue. It is composed of 14.12% red, 22.75% green, and 45.1% blue. In the RGB (Red, Green, Blue) color model, it has the values 36, 58, and 115 respectively. The CMYK (Cyan, Magenta, Yellow, Key/Black) values are 0.69, 0.49, 0.00, and 0.55. This indicates that to create this color, cyan and magenta are used in higher proportions, while yellow is absent. The color is generally associated with feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is a popular color in corporate settings to convey a sense of stability and reliability. In design, it can be used to create a calming and professional atmosphere.
The hex color #243A73, also known as Astronaut, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to ensure that any text or foreground elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. Testing with accessibility tools is essential to verify compliance. Lighter colors, particularly yellows, creams, or very light blues, are generally better choices for text on a #243A73 background. Avoid using dark shades of gray or other dark colors, as they will likely fail contrast checks. Consider also the needs of users with various visual impairments, including color blindness. Providing alternative styling options can further enhance accessibility.
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Applications
Web Design
In web design, #243A73 can be effectively used for headers, navigation bars, or as an accent color to convey a sense of professionalism and trustworthiness. Its depth makes it suitable for backgrounds in sections where important information is presented. This color evokes a feeling of stability and can create a visually appealing and serious user experience. Combine it with lighter complementary colors in fonts, icons, and graphics to maintain readability and accessibility. Ensure sufficient contrast, especially if used for interactive elements like buttons or links, to enhance usability.
Interior Design
In interior design, #243A73 can be used as a wall color in rooms intended for relaxation or concentration, such as bedrooms or home offices. It brings a sense of calm and sophistication to the space. The color can also be implemented in furniture upholstery or decorative accessories, providing a touch of elegance without being overpowering. Consider pairing it with light-colored woods and metallic accents to enhance its visual impact and create a balanced and inviting atmosphere. This color is well suited for creating a comfortable yet refined interior.
Branding
#243A73 is a popular choice for branding in industries like finance, technology, or consulting. It communicates reliability, stability, and expertise. Use it in logos, websites, and marketing materials to create a consistent and professional brand image. Pair it with other colors that evoke innovation and creativity to strike a balance between tradition and modernity. Consider how this color resonates with your target audience and the overall message you want to convey. This color is a solid base to convey serious intent.