Astronaut
General Information about #243A6F
The hexadecimal color code #243A6F represents a dark shade of blue in the RGB color model. It is composed of 14.12% red, 22.75% green, and 43.53% blue. In the CMYK color model, it consists of 68% cyan, 48% magenta, 0% yellow, and 56% black. This color is often associated with feelings of calmness, stability, and intelligence, making it a popular choice for corporate branding, web design, and interior decor. The name "Astronaut" subtly hints at the color's resemblance to the deep, vast expanse of space. Understanding the color properties and associated emotions is key to effectively incorporating it into various design projects.
The color #243A6F, also known as Astronaut, presents some accessibility challenges, especially when used as a background or text color. Its relatively low luminance makes it difficult to achieve sufficient contrast with lighter colors, potentially violating WCAG (Web Content Accessibility Guidelines) standards. For text, pairing it with white or a very light yellow or green is crucial to meet contrast ratios of 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). Using a color contrast checker is highly recommended to ensure compliance. When using it for interactive elements, provide additional cues like underlines or icons to enhance usability for users with visual impairments. Avoid using it alongside similarly dark colors, as this will undoubtedly create an inaccessible design.
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Applications
Web Design and Data Visualization
In web design, #243A6F can serve as a sophisticated background color for headers or footers, providing a sense of depth and professionalism. It's also well-suited for creating visually appealing call-to-action buttons when paired with a contrasting highlight color. However, be mindful of accessibility; ensure sufficient contrast with text and other elements to maintain readability and usability. In data visualization, this color can represent a specific category or range, particularly in charts and graphs where a darker hue is needed to distinguish data points effectively. Proper color combinations and sufficient spacing are essential for clear and understandable data representation.
Interior Design and Fashion
In interior design, Astronaut can be used as an accent color for walls, furniture, or decor, creating a calming and sophisticated atmosphere. It pairs well with neutral colors like gray, beige, and white, as well as natural materials like wood and stone. This color evokes a sense of tranquility, making it suitable for bedrooms or living rooms. In fashion, #243A6F can be used for evening wear, formal attire, or accessories like handbags and scarves. It provides a touch of elegance and can be combined with metallic accents or contrasting colors for a striking look.
Branding and App Development
This color is a good pick for branding a tech company due to its serious and professional vibe. It creates a sense of trust. It is well-suited for mobile app development especially for apps that require a calming user interface such as meditation or sleep apps. You can also use it for creating a color scheme for a website that wants to emphasize a peaceful feeling.