Cello
General Information about the Color #243763
The hexadecimal color #243763, commonly referred to as Cello, is a dark shade of blue-purple. It's composed of 14.12% red, 21.57% green, and 38.82% blue. In the RGB color model, it is defined by the values R:36, G:55, B:99. Its CMYK representation is C:64, M:45, Y:0, K:61, which is commonly used in printing processes. Cello evokes feelings of calmness, sophistication, and depth. It is often associated with trust and stability, similar to other dark blue hues. This color can bring a sense of peace and serenity while retaining an air of mystery and elegance. It is often used when the objective is to evoke trust and serenity. The color is part of the blue and purple color families.
The hex color #243763, also known as Cello, presents some accessibility challenges, particularly when used as a background or text color. Its relatively low luminance value (approximately 7) requires careful consideration of contrast ratios to ensure readability and usability for individuals with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text against its background. When using Cello for text, it is crucial to pair it with a very light color like white or a pale yellow to achieve sufficient contrast. For backgrounds, consider using lighter tints or shades of complementary colors to provide a more accessible experience. Avoid pairing this color with other dark colors, as this will likely result in insufficient contrast and make it difficult for users to perceive the content effectively. Testing with accessibility tools is highly recommended to validate color choices.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion, and Interior Design
In web design, #243763 can be used sparingly for accent elements like borders, dividers, or interactive elements such as buttons or links to maintain a sophisticated feel. Due to its darkness, avoid using it for large blocks of text or backgrounds. In fashion, this color represents elegance and can be used in evening wear or accessories like scarves or handbags. It pairs well with silver or gold accents for a luxurious touch. In interior design, it can be used as an accent wall color in a study or living room to create a calming atmosphere. Pair with lighter neutrals and metallic accents to brighten the space.
Branding, Beauty, and Creative fields
In branding, #243763 conveys trust, stability, and sophistication, making it suitable for financial institutions, law firms, or technology companies. It can be used in logos, websites, and marketing materials to project a professional image. In beauty, this color can be used in nail polish or eyeshadow to create a dramatic and elegant look. It complements fair skin tones and can be paired with silver or pearl jewelry. In the creative fields, it can be used as a dark background color to make lighter colors stand out.
Data Visualization
In data visualization, #243763 is helpful to represent the depths of values or create a visual separation. A darker shade of blue provides a strong differentiation from lighter color values, making it easier to spot patterns. This color works best with lighter hues to ensure the chart is accessible and readable.