Mallard
General Information about #243510 (Mallard)
#243510, also known as Mallard, is a dark shade of green with a muted, earthy tone. It belongs to the green color family and evokes feelings of nature, stability, and groundedness. In the RGB color model, it consists of 14.12% red, 20.78% green, and 6.27% blue. In the CMYK color model, it is composed of 32.26% cyan, 0% magenta, 69.74% yellow, and 79.22% black. This color is often associated with forests, foliage, and the natural world. Its hexadecimal representation, #243510, makes it easily usable in web design and other digital applications. Due to its dark nature, it is often used sparingly or in combination with lighter colors to create contrast and visual interest.
The color #243510, a dark shade of green, presents some accessibility challenges, especially in text applications. Its low luminance (darkness) means that it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast is essential for text and interactive elements. For body text, a contrast ratio of at least 4.5:1 against its background is recommended, while larger text requires a minimum of 3:1. Given the darkness of #243510, it is best paired with light-colored backgrounds like whites, creams, or very light yellows to meet these contrast requirements. In user interface design, avoid using #243510 for critical interactive elements unless accompanied by very clear visual cues, such as borders or icons, to enhance usability. Testing with accessibility evaluation tools is highly recommended to validate contrast ratios and ensure compliance with accessibility standards, thereby providing an inclusive user experience for all users.
Shades
Digital Color Formats
Alternative colors
- #384723
A slightly lighter green that offers improved contrast against both light and dark backgrounds, providing more versatility in design.
- #40423f
A desaturated green that can be used as a neutral background color, while still adding a touch of color to the design.
- #333333
A earthy green that can be used as a natural accent color, which evokes nature.
Applications
Web Design and Branding
In web design, #243510 can be used to create a natural and earthy aesthetic, suitable for websites related to nature, gardening, or sustainable living. It can be employed for background elements, borders, or as a secondary color to complement lighter shades of green or neutral tones. However, careful consideration should be given to its use as text color due to its low luminance, requiring appropriate contrast with the background to ensure readability. In branding, #243510 can evoke feelings of stability, growth, and environmental consciousness, making it suitable for brands that wish to convey a sense of trustworthiness and connection to nature.
Interior Design
In interior design, #243510 can be used as an accent color to bring a touch of nature indoors. It works well in combination with natural materials like wood and stone, creating a calming and grounding atmosphere. It can be applied to walls, furniture, or decorative accessories to add depth and richness to a room. However, due to its darkness, it is best used in moderation and balanced with lighter colors to prevent the space from feeling too dark or oppressive. This color works especially well in living rooms, studies, or bedrooms, creating a cozy and relaxing environment.
Fashion
In fashion, #243510 can be used as an sophisticated and subtle color, creating a classy but also sporty style. It can be used for coats, jackets or other pieces of clothing that can be combined with lighter shades of green or neutral tones. It works well in combination with natural materials like cotton and leather, creating a sophisticated and grounding appearance. This color works especially well in autumn and winter.