Astronaut
General Information
The hexadecimal color #243077, also known as Astronaut, is a dark shade of blue-purple. It is composed of 14.12% red, 18.82% green, and 46.67% blue. In the RGB color model, this translates to (36, 48, 119). The color is often associated with qualities such as stability, trust, intelligence, and sophistication. In color psychology, dark blue shades are often used to create a sense of calmness and security, making them suitable for use in professional settings and brands aiming to convey reliability. Its deep hue can evoke feelings of serenity and contemplation, reminiscent of the night sky. It can be effectively used to create an ambience of professionalism.
The hex color #243077, also known as Astronaut, presents some accessibility considerations for web development. Due to its relatively dark nature, using this color as a background requires careful selection of foreground text colors to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Lighter colors like whites, yellows, or light greens would generally work well as foreground text. Tools like contrast checkers can help determine whether specific color combinations meet accessibility standards. Also, consider providing alternative visual cues, such as underlines or icons, for links and interactive elements to enhance usability for users with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #344087
A slightly lighter shade of blue-purple that maintains a similar aesthetic but offers better contrast against dark text.
- #142067
A deeper, richer indigo that provides a sophisticated feel while ensuring readability with light text.
- #445097
A more vibrant blue that can be used to highlight important elements while still complementing the overall color scheme.
Applications
Web Design
In web design, #243077 can be effectively used for website headers, footers, and navigation bars to create a sophisticated and professional look. This color evokes feelings of trust and reliability, making it suitable for businesses in finance, technology, and education. It works best when paired with contrasting text colors like white or light yellow to ensure readability. The color can serve as a background for call-to-action buttons to make them stand out, and can be a part of a gradient background to create a feeling of depth. Careful consideration should be paid to ensure sufficient contrast to meet accessibility standards for all users.
Interior Design
In interior design, #243077 can be used as an accent wall color to add depth and richness to a room. This color complements neutral tones such as gray, beige, and white, creating a balanced and harmonious space. It can also be used in upholstery, rugs, or decorative accessories to add a touch of elegance and sophistication. When using this color in interior design, it's important to balance it with lighter colors to prevent the room from feeling too dark or heavy. Consider adding metallic accents like gold or silver for a luxurious touch.
Fashion
In fashion, #243077 can be used for evening wear, formal suits, or accessories to create a classic and refined look. This color pairs well with silver or gold jewelry and can be complemented with other dark colors such as black or gray for a sophisticated ensemble. It can also be used as an accent color in casual wear, such as in a scarf or handbag. The color makes a nice statement, is not too loud and provides an expensive and classy impression. Choosing the right fabric or texture enhances the appearance of this dark color.