Turtle Green
General Information about Turtle Green (#243004)
The color #243004, also known as Turtle Green, is a dark shade of green that evokes feelings of nature, earth, and tranquility. It is a muted and understated color, resembling the color of moss or deep forest foliage. In the RGB color model, it is composed of 14.12% red, 18.82% green, and 1.57% blue. In the CMYK color model, it consists of 25% cyan, 0% magenta, 92% yellow, and 81% black. This color is most effectively used as an accent or background color rather than for primary text or interactive elements due to its low luminance, as it requires good contrast to be easily legible. Because of its dark nature, users should take accessibility into account when designing with this color.
The color #243004, also known as Turtle Green, presents significant accessibility challenges, especially in web design. Its low luminance value of approximately 2% results in very poor contrast against standard white backgrounds, failing WCAG (Web Content Accessibility Guidelines) standards for both AA and AAA levels. This means that text or interactive elements using this color might be unreadable for users with visual impairments, including those with low vision or color blindness. To improve accessibility, it's crucial to pair Turtle Green with much lighter colors to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. A tool like a contrast checker can help determine if a color combination meets accessibility requirements. Alternatively, avoid using this color for crucial information and interactive elements, opting instead for colors that offer better contrast. It is important to test the contrast with different color blindness emulators to ensure it's also readable for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Environmental Website Design
Turtle Green can be used in web design to evoke a sense of nature, earthiness, or organic feel. It's particularly suitable for websites related to environmental conservation, sustainable living, or organic food. However, due to its low contrast, it should be used sparingly, such as for decorative elements, borders, or background accents, rather than for text or interactive components. Combining it with lighter greens or neutral colors can create a harmonious and visually appealing design.
Interior Design and Fashion
In interior design, Turtle Green can create a calming and grounding atmosphere. It can be used as an accent wall color in living rooms or bedrooms, or as a color for soft furnishings like cushions and throws. It pairs well with natural materials like wood and stone, enhancing the feeling of connection to nature. In fashion, Turtle Green can be used for clothing items like jackets or accessories, adding a touch of understated elegance and sophistication to an outfit. It complements neutral colors and earthy tones.
Branding and Logo Design
Turtle Green, with its earthy and subdued tone, can be used in branding and logo design, to represent concepts such as sustainability, growth, and natural products. It's a good choice for brands in the eco-friendly, agricultural, or wellness industries. It can also be used for packaging design, to give a product a natural and organic appeal. The color can be paired with beige, browns, or lighter greens to create a balanced and approachable brand identity.