Persian Blue
General Information about Persian Blue
Persian Blue, represented by the hexadecimal color code #242EC2, is a deep and vibrant shade of blue within the blue-violet spectrum. It is perceived as a strong and energetic color, often associated with royalty, sophistication, and depth. In the RGB color model, #242EC2 is composed of 14.12% red, 18.43% green, and 76.08% blue. The color derives its name from its historical association with Persian art and culture, where similar shades of blue were commonly used in ceramics, textiles, and paintings. This particular shade of blue sits closer to the violet end of the color spectrum, giving it a unique visual appeal. Its bold nature makes it suitable for applications where a strong, attention-grabbing color is desired. The color is also known for its use in modern art and graphic design.
The color #242EC2, also known as Persian Blue, presents significant accessibility challenges, particularly concerning color contrast. When used as text on a white background, or conversely, white text on a #242EC2 background, it often fails to meet the WCAG (Web Content Accessibility Guidelines) requirements for contrast ratios. This can make content difficult to read for users with visual impairments, including those with low vision or color blindness. To improve accessibility, consider using a lighter shade of blue or pairing it with a much lighter or darker color to achieve an adequate contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help assess and adjust color combinations to ensure they meet accessibility standards, thus creating a more inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Persian Blue (#242EC2) can serve as a primary color for websites targeting younger audiences or those seeking a modern, energetic feel. It's effective for highlighting interactive elements such as buttons and links, drawing user attention. However, due to its accessibility challenges, it's crucial to pair it with contrasting colors for text and backgrounds to ensure readability. For instance, use it sparingly for larger headings or graphical elements, complemented by white or very light grey text on a dark blue background for optimal contrast and readability.
Fashion
In fashion, Persian Blue makes a bold statement and can be used in clothing, accessories, or as an accent color in patterns. It is often seen in sportswear or casual wear. When incorporating #242EC2 in an outfit, balance it with neutral tones like white, gray, or black to avoid overwhelming the overall look. Consider using it as a pop of color in accessories such as scarves, handbags, or shoes to add vibrancy without dominating the ensemble. Due to its vibrancy, it pairs well with materials such as silk, denim or leather.
Branding
In branding, Persian Blue evokes feelings of trust, power, and sophistication. It can be used for tech companies, educational institutions, or professional services. Consider pairing it with a modern sans-serif font to communicate innovation and confidence. To create an impactful brand identity, use #242EC2 alongside complementary colors in logos, marketing materials, and website design. For instance, a tech startup might use Persian Blue as its primary brand color to convey a sense of stability and innovation.