Jacksons Purple
General Information about Jackson's Purple
Jackson's Purple, represented by the hexadecimal color code #242790, is a dark and rich shade of purple with a strong blue undertone. It belongs to the purple color family and is often associated with royalty, sophistication, and mystery. In the RGB color model, it is composed of 14.12% red, 15.29% green, and 56.47% blue. The color's CMYK values are 75% cyan, 73% magenta, 0% yellow, and 44% black. This deep purple color can evoke feelings of creativity and luxury, making it a popular choice in design and branding where a sense of elegance and depth is desired. The color is named for Jackson Pollock, an American painter and major figure in the abstract expressionist movement.
The hex color #242790, also known as Jackson's Purple, presents some accessibility challenges, especially concerning color contrast. When using this color for text or interactive elements, it's essential to ensure sufficient contrast with the background. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). Given its dark nature, #242790 requires a very light background to meet these standards. Using online contrast checkers is highly recommended to verify compliance. Additionally, avoid relying solely on color to convey information; provide alternative cues such as text labels or icons to ensure usability for individuals with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of purple that provides better contrast against white backgrounds.
A more vibrant purple that can be used to add a pop of color while maintaining some level of sophistication.
A desaturated purple that offers a more muted and subtle appearance, suitable for backgrounds or secondary elements.
Applications
Web Design
In web design, Jackson's Purple can be employed as a background color for headers or footers to create a sense of sophistication and depth. It works particularly well with minimalist designs, where it can add a touch of elegance without overwhelming the overall aesthetic. Furthermore, consider using it for call-to-action buttons paired with light or contrasting text to make them stand out. However, always check the color contrast to ensure readability and accessibility for all users. Its regal tone also lends itself well to websites related to luxury goods or high-end services.
Beauty and Cosmetics
In the beauty industry, this deep purple hue can be used in eyeshadow palettes to create dramatic and smoky eye looks. It complements various skin tones and can be paired with lighter shades for highlighting or contrasting colors for a more avant-garde style. The richness of Jackson's Purple translates well into nail polish shades, offering a sophisticated alternative to traditional dark colors. Moreover, it can inspire packaging designs for cosmetics, lending a premium and luxurious feel to the product.
Fashion Design
In fashion, Jackson's Purple can be incorporated into evening wear or formal attire to create a statement of elegance and sophistication. Its deep hue pairs well with metallic accents like gold or silver, enhancing its richness. Accessorizing with this color can add a touch of royalty to any outfit. Additionally, using this color in textile patterns can make unique designs, especially when combined with geometric shapes. The color works well with velvet or silk materials.