Zeus

General Information about #24201A

The hex color #24201A, often referred to as 'Zeus', is a very dark, muted shade of brown. In the RGB color model, it is composed of 14.12% red, 12.55% green, and 10.2% blue. This color is commonly associated with sophistication, earthiness, and stability. Due to its low saturation and luminance, it tends to evoke a sense of calmness and introspection. In color psychology, dark browns like #24201A are often linked to reliability, resilience, and practicality. It is frequently used to create a sense of grounding and permanence in design. The color's understated nature makes it versatile for various applications, despite its inherent darkness requiring careful consideration for contrast and readability.

The hex color #24201A, also known as Zeus, presents some accessibility challenges, primarily due to its low luminance. Its dark nature means it offers insufficient contrast against similarly dark backgrounds, making text or interactive elements difficult to read for users, especially those with visual impairments. According to WCAG guidelines, sufficient contrast is essential for readability. To improve accessibility, consider using this color sparingly for decorative purposes or pairing it with much lighter colors to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance with accessibility standards, making the design more inclusive.

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Alternative colors

Applications

• Web Design, Interior Design & Fashion

  In web design, #24201A can serve as an elegant background color for headers or footers, providing a sophisticated touch. It pairs well with gold or cream accents. However, consider the accessibility concerns and readability issues. It's crucial to use sufficient contrast with text and interactive elements. Alternatively, in interior design, this color is suitable for creating a moody and atmospheric effect in spaces like home theaters or studies. It can be complemented with warm lighting and textures to prevent the room from feeling too dark and unwelcoming. In fashion, #24201A is suitable for luxurious clothing items such as velvet blazers or leather accessories.

• Graphic Design

  In graphic design, this color can create a feeling of grounded sophistication and subdued drama. It would be suitable for high end packaging, or marketing where a mature, trustworthy feel is required. Care should be taken with the text, as accessibility could be an issue. A brighter colour should be used for text in order for it to be legible.

• Beauty and Makeup

  This color can be used as a deep, grounding shade, evoking feelings of stability and earthiness. Consider using it in eyeshadows to create a smokey, natural look or in lipsticks for a bold, vampy style. Balance the darkness by pairing it with lighter and brighter complementary colors.

Complementary color

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