Blue Gem
General Information about Blue Gem
The hex color #240DA7, also known as Blue Gem, is a deep and saturated shade of blue with a touch of purple. It belongs to the blue color family and is often associated with feelings of royalty, sophistication, and depth. In the RGB color model, it is composed of 14.12% red, 5.1% green, and 65.49% blue. In the CMYK color model, which is used for printing, it consists of 78.46% cyan, 92.16% magenta, 0% yellow, and 34.51% black. The color is often used to convey a sense of trust, authority, and stability, making it a popular choice for branding and corporate identity in fields such as finance and technology. Its unique blend of blue and purple makes it stand out and convey originality.
The hex color #240DA7, also known as Blue Gem, presents some accessibility challenges, especially when used as a foreground color against a white or light-colored background. Due to its dark nature, the contrast ratio might fall below the WCAG (Web Content Accessibility Guidelines) recommended levels for text readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, it is crucial to test the contrast ratio using an online contrast checker. If the contrast is insufficient, consider using a lighter shade of blue or pairing it with a very light background to ensure readability for users with visual impairments. When using this color for interactive elements like buttons or links, ensure sufficient visual cues beyond just color to meet accessibility standards. Additionally, providing alternative text descriptions for images using this color is essential for screen reader users. Always prioritize inclusivity when incorporating this color in designs.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that provides better contrast against white backgrounds, enhancing readability.
A more vibrant blue that can draw attention while still being relatively accessible.
A softer blue that offers a gentler feel and improved accessibility compared to darker shades.
Applications
Banking Application UI
Blue Gem (#240DA7) can be used to create a feeling of trustworthiness and stability in user interfaces. It is suitable for primary call-to-action buttons in a banking application. It evokes feelings of security, reliability, and sophistication. This color is a good choice for companies that want to project an image of authority and professionalism. The deep blue adds a touch of elegance, making users feel confident in the platform's safety and credibility.
Fashion Design
In fashion, Blue Gem can be incorporated into evening wear or formal attire to add a touch of sophistication and elegance. A dress or suit in this color can make a bold statement while maintaining a classic and refined look. The color is also suitable for accessories such as jewelry or handbags, which can complement other outfits and add a pop of color and luxury. It is often chosen by individuals who want to exude confidence and style at formal events or special occasions.
Interior Design Accent
For interior design, #240DA7 can be used as an accent color in a room to bring a sense of depth and richness. Consider painting a single wall in this shade to create a focal point, or use it in decorative elements like cushions, curtains, or artwork. It works particularly well in spaces where you want to create a calming and sophisticated atmosphere, such as a study or bedroom. Pair it with neutral colors like gray or beige to balance the intensity and create a harmonious look.