Blue Gem
General Information
The hex color #240D8A, often referred to as "Blue Gem", is a deep, saturated shade of blue-violet. In the RGB color model, it is composed of 14.12% red, 5.1% green, and 54.12% blue. In the CMYK color model, used in printing, it consists of 74% cyan, 91% magenta, 0% yellow, and 46% black. Its unique combination of primary colors gives it a rich, jewel-toned appearance, which is why it's often associated with sophistication and luxury. It belongs to the broader family of blue colors, but its higher concentration of blue pigments places it closer to purple on the color spectrum. This color evokes feelings of calmness and creativity, which are characteristics often attributed to blue hues.
The hex color #240d8a, also known as Blue Gem, presents some accessibility challenges, especially when used for text or interactive elements. Its dark nature results in low contrast against common light backgrounds like white. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. To improve accessibility, it's recommended to pair #240d8a with very light colors such as #ffffff, #f0f0f0 or #e5e5e5 for text and interactive elements, ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Avoid using this color for crucial information or actions without careful consideration of contrast. Also, provide alternative cues like icons or labels, alongside color, to cater to users with color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #240d8a can serve as a sophisticated background color for headers or footers. Its deep, gem-like quality evokes a sense of luxury and professionalism. When used as a primary brand color, it should be balanced with lighter, more accessible accent colors for text and interactive elements. Consider using it for website sections where you want to create a sense of depth or importance, such as calls to action or key information panels. In UI design, it can also highlight menu bars. The color #240d8a communicates trust and sophistication, making it ideal for brands looking to establish a credible presence.
Beauty and Fashion
In the realm of beauty and fashion, #240d8a can be leveraged to create a sense of mystery and elegance. This shade works exceptionally well for evening wear, formal dresses, and accessories, lending a touch of regal flair. It can be utilized in makeup artistry for creating striking eye looks, like deep blue eyeshadows or eyeliners. The color also complements various skin tones, making it a versatile choice for beauty brands. From packaging design to product formulations, #240d8a adds a touch of opulence, aligning with the allure of luxury cosmetics and high-end fashion.
Interior Design
When it comes to interior design, #240d8a can be used to create a cozy and intimate atmosphere. This color is best suited for accent walls in bedrooms, libraries, or home theaters, where a sense of relaxation and focus is desired. It can also be incorporated into furniture pieces, such as velvet sofas or armchairs, to add a touch of luxury to the space. Balance it with lighter neutral colors like beige or gray to prevent the room from feeling too dark or overwhelming. Metallics such as gold or brass also go well with this color.