Blue Gem
General Information about Blue Gem
The hex color #240B8D, often referred to as Blue Gem, is a deep, saturated shade of blue-violet. In the RGB color model, it consists of 14.12% red, 4.31% green, and 55.29% blue. This color falls within the range of dark blues and purples, lending itself to feelings of sophistication, luxury, and mystery. In color theory, it's considered a cool color, often associated with tranquility and depth. Its use in design can evoke a sense of elegance and richness, but it requires careful consideration to ensure accessibility, particularly in digital applications, due to its low luminance value. The color can be found in gemstones, deep sea environments, and even in some flowers.
The hex color #240B8D, also known as Blue Gem, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text (white or near-white) to ensure sufficient contrast for readability, adhering to WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using darker text on this background would likely fail accessibility checks. Similarly, when used as a text color, it needs to be paired with a very light background. Careful consideration is needed for users with visual impairments, ensuring they can distinguish elements clearly. Tools like contrast checkers can help verify compliance with accessibility standards. Therefore, designers and developers must carefully evaluate the color pairings to meet accessibility guidelines and offer a usable and inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
- #3428AC
A slightly lighter shade of blue that provides better contrast when used with dark text, making it more accessible.
- #46387A
A more desaturated blue, which can be easier on the eyes when used for extended periods, such as in large blocks of text.
- #3F51B5
A brighter blue alternative that can be used as an accent color to draw attention without causing accessibility issues.
Applications
Web Design Accent
In web design, Blue Gem can be utilized as a background color for headers or banners, creating a sophisticated and luxurious feel. However, careful attention must be paid to the text color used on top of it to ensure sufficient contrast for readability. It's also suitable for interactive elements like buttons or links, but accessibility considerations remain paramount. Using it sparingly as an accent color can add depth to a website's design without overwhelming the user.
Cosmetics Marketing
In the beauty industry, Blue Gem can be used to describe the color of eyeshadows, nail polishes, or even hair dyes. Its deep, rich hue evokes feelings of glamour and sophistication. Marketing materials and product packaging can leverage this color to attract consumers looking for high-end beauty products. When used in cosmetic formulations, this colorant, or a similar safe alternative, should comply with relevant cosmetic safety regulations.
Interior Design Accent
In interior design, Blue Gem can be used as a wall color in a study or home office, creating a calm and focused environment. When combined with lighter furniture and decor, it can add depth and richness to a room. Alternatively, it can be used as an accent color in pillows, rugs, or artwork to provide a pop of color against a neutral backdrop. Its versatility makes it suitable for various design styles, from traditional to modern.