Paris M
General Information about #240B6D
The hexadecimal color #240B6D, also known as Paris M, is a dark, muted shade of purple. It belongs to the blue-violet family and exhibits a significant presence of blue with a subtle hint of red. In the RGB color model, it is composed of 14.12% red, 4.31% green, and 42.75% blue. This combination gives it a distinctive depth and richness. In the CMYK color model, which is used for printing, it consists of 67% cyan, 90% magenta, 0% yellow, and 57% black. This means that to reproduce this color in print, a significant amount of cyan and magenta ink is needed. Its dark nature suggests that it has a low lightness value, making it less reflective and more absorbent of light. Colors similar to #240B6D are often associated with royalty, mystery, and sophistication.
The hex color #240b6d, often referred to as Paris M, presents some accessibility challenges, particularly for text and interactive elements. Due to its dark nature, it requires careful consideration of contrast ratios to ensure readability and usability for individuals with visual impairments. According to WCAG guidelines, sufficient contrast is crucial. When using #240b6d as a background, it's essential to pair it with light-colored text (e.g., whites or very light yellows) to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Failure to meet these ratios can exclude users and create a poor experience. Furthermore, avoid using this color for critical interactive elements without clear visual cues, as its low luminosity might make it difficult for users to discern states or focus.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #240b6d can serve as a sophisticated background for headers or footers, particularly on websites aiming for a luxurious or mysterious aesthetic. Its deep, rich hue can evoke feelings of elegance and depth. To use it effectively, counterbalance its darkness with plenty of white space and contrasting elements like bright typography or strategically placed light-colored images. It can also be used as an accent color in data visualizations to highlight specific data points or categories, adding a touch of visual interest without overwhelming the overall design. Careful consideration must be given to its usage, to avoid readability issues.
Interior Design
In interior design, #240b6d can be employed to create a dramatic and intimate atmosphere in rooms like studies or home theaters. It works best when used as an accent wall or for furniture upholstery, paired with lighter, neutral colors to prevent the space from feeling too enclosed. Consider incorporating metallic accents like gold or brass to enhance the luxurious feel and reflect light, preventing the color from absorbing too much of it. The color can also be used in rugs or decorative pillows to introduce depth and contrast to a room with lighter walls and furniture.
Fashion
In the fashion industry, #240B6D can be used as an accent colour in clothing, maybe in combination with light yellows or neutral greys, or as the primary colour for accessories such as bags or scarves. It pairs well with neutral shades such as grey, beige, or cream, and can add a touch of sophistication to any outfit.