Jacaranda
General Information about #240B29 (Jacaranda)
The color #240B29, also known as Jacaranda, is a dark and somewhat muted shade of purple. It falls within the purple color family but possesses a unique blend of red and blue undertones that gives it a sense of depth and complexity. The name "Jacaranda" comes from the Jacaranda tree, known for its vibrant purple flowers. In color psychology, dark purples are often associated with royalty, luxury, and mystery. They can also represent creativity, wisdom, and spirituality. The color's low brightness and saturation make it suitable for creating a sophisticated and calming effect. The hex code #240B29 is a specific representation of this color in the digital world, allowing designers and developers to accurately reproduce it across various media.
The color #240B29, a dark and saturated shade of purple, presents some accessibility challenges, especially in text-based contexts. Its low luminance necessitates careful consideration of contrast ratios. When used as text against a white background, the contrast ratio is significantly below the WCAG guidelines for readability, particularly for users with visual impairments. To ensure accessibility, it's essential to pair this color with a very light color for text or graphical elements. A lighter tint of gray, or even a pastel shade of yellow or green can work, but care must be taken to check the contrast ratio with an online tool. Using #240B29 for large headings or decorative elements may be acceptable, but thoughtful evaluation is crucial to avoid excluding users. Also avoid using it for interactive elements without proper contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jacaranda can be used sparingly as an accent color to draw attention to specific elements. It's also suitable for creating a sophisticated and mysterious aesthetic in websites related to beauty, wellness, or luxury goods. When applied to backgrounds, it creates a sense of depth and richness. It can also be used in loading screens to give a refined feeling.
Fashion Design
In fashion, Jacaranda can be incorporated into evening wear, accessories, or as a complementary color to darker shades like black or navy. It evokes a sense of elegance and mystery, making it suitable for creating dramatic and eye-catching outfits. Think dresses, blouses or scarfs.
Interior Design Accent
In interior design, Jacaranda can be used to create a cozy atmosphere. It's best suited for accent walls, decorative pieces, or upholstery. It pairs well with neutral colors like gray, beige, or white, creating a sense of balance and sophistication. The color also works well in bedrooms and living rooms.