Gondola
General Information about #240B1E
The hex color #240B1E, also known as Gondola, is a dark, muted shade of purple-red. It belongs to the family of dark purples and has a sophisticated and somewhat mysterious character. In the RGB color model, it is composed of 14.12% red, 4.31% green, and 11.76% blue. Its primary characteristic is its low saturation and luminosity, giving it a subtle and understated presence. Colors like #240B1E are often associated with elegance, depth, and a touch of drama, making them suitable for designs where a sense of sophistication is desired. This color is also relatively close to colors associated with wine. This gives it associations with maturity and refinement.
The hex color #240B1E, also known as Gondola, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text, it requires careful consideration of the background color to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Due to its dark nature, #240B1E will generally need to be paired with very light colors to meet these standards. Using online contrast checkers is highly recommended to verify compliance. In cases where adequate contrast cannot be achieved, consider using a lighter shade of the Gondola color or opting for a completely different color palette that offers better accessibility. Also avoid using this color for crucial visual elements or call-to-action buttons without appropriate contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #240B1E can be used sparingly to add depth and sophistication to a website's color scheme. It works well for background accents, borders, or subtle decorative elements. However, it should not be the primary color for text or interactive components due to accessibility concerns. When using it for backgrounds, pair it with light, high-contrast text to ensure readability. Consider using it in combination with lighter complementary colors to create a balanced and visually appealing user interface.
Beauty
In the beauty industry, #240B1E is reminiscent of deep berry shades and can be incorporated into eyeshadow palettes or lipstick formulations. It conveys a sense of mystery and elegance, making it suitable for evening wear or special occasions. The color can be used as a base for creating smoky eye looks or as a defining shade for lip contours. When paired with shimmering highlights, it adds dimension and creates a captivating visual effect.
Fashion
In fashion, #240B1E can be used as an accent color for evening dresses or accessories. It adds a touch of sophistication and complements other rich colors such as gold, silver, or deep purples. As an example, it can be used for accents such as handbags, scarves, or trims on garments. This color works well with luxurious fabrics such as velvet or silk.