Blue Gem
General Information about #240AAA
The hex color code #240aaa represents a specific shade of blue-violet on the RGB color model. It's composed of 14.12% red, 0% green, and 66.67% blue. This unique combination creates a color that's often associated with royalty, sophistication, and creativity. In color theory, #240aaa sits between blue and purple, inheriting characteristics from both. It is considered a cool color, evoking feelings of calmness, tranquility, and introspection. This color is often used in design to create a sense of depth and mystery. It's also a popular choice for brands aiming to project innovation and intelligence. The perceived brightness and saturation of #240aaa can vary depending on the surrounding colors and lighting conditions.
The hex color #240aaa, a shade of blue-violet, presents some accessibility considerations for web development. When used as a background color, it is crucial to ensure sufficient contrast with the foreground text. A light text color like white or a very pale yellow would generally be recommended to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards for readability, particularly WCAG 2.0 Level AA which requires a contrast ratio of 4.5:1 for normal text and 3:1 for large text. Using a color contrast checker tool is highly advisable to verify compliance. Furthermore, avoid using #240aaa as the sole indicator of interactive elements, such as links or buttons. Providing additional visual cues, like underlines or borders, ensures that users with color vision deficiencies can still identify these elements. Consider alternative color schemes or grayscale testing to evaluate how the design is perceived by individuals with different visual impairments.
Shades
Digital Color Formats
Alternative colors
A softer, more pastel version of blue-violet that can provide a gentler visual experience while maintaining a sense of calm and sophistication.
A slightly lighter shade of purple that offers improved readability when used as a background color for text, increasing accessibility.
A less saturated blue-violet which is better suited for large surfaces and backgrounds in user interfaces, providing better visual balance.
Applications
Web Design
In web design, #240aaa can be effectively used to create a sense of sophistication and trust, particularly in industries such as finance, technology, or education. It works well for accent colors, interactive elements, or subtle background gradients. When implementing this color, ensure adequate contrast with text and other UI components to maintain readability and accessibility. Consider pairing it with neutral tones like white, light gray, or complementary colors to create a balanced and visually appealing design. Avoid overuse, as excessive saturation can strain the eyes. Implement it strategically to draw attention to key elements and evoke a sense of professionalism.
Fashion
In the realm of fashion, #240aaa can be used in clothing, accessories, and makeup to evoke a sense of elegance and mystery. It can be used as a primary color for dresses or suits to make a bold statement or as an accent color in scarves or jewelry to add a touch of sophistication. Pair it with neutral colors like black, white, or gray for a classic look, or with complementary colors like yellow or orange for a more vibrant and eye-catching ensemble. Consider the fabric and texture when using this color, as different materials can affect its appearance and impact.
Interior Design
In interior design, this hue can be incorporated through wall paint, furniture upholstery, or decorative accents like cushions, curtains, or artwork. The color can be used in moderation to avoid overwhelming the space. This color works well in bedrooms, living rooms, or home offices, promoting relaxation, creativity, and focus. Pair it with neutral colors like beige, gray, or white for a balanced and harmonious look. Metallic accents like gold or silver can enhance its luxurious feel. Natural materials like wood or stone can add warmth and texture to the space.