Gondola
General Information about Gondola (#240A1C)
The hexadecimal color code #240A1C, also known as Gondola, represents a dark, muted shade of reddish-purple. In the RGB color model, it consists of 14.12% red, 3.92% green, and 11% blue. This color is often associated with feelings of sophistication, mystery, and luxury due to its dark and somewhat enigmatic nature. Gondola belongs to the magenta color family, leaning towards the darker end of the spectrum. It can be described as a deep, desaturated reddish-purple, similar to burgundy but with a cooler undertone. In terms of color theory, Gondola's dark hue means it has a low lightness value, impacting its contrast with lighter colors. This color finds applications in various design fields and creative industries.
The color #240A1C, also known as Gondola, presents significant accessibility challenges, especially in text applications. Its low lightness value results in a very poor contrast ratio against standard white backgrounds. This can make text illegible for users with visual impairments, including those with low vision or color blindness. Web developers should avoid using this color for text without careful consideration of contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG 2.1 AA standards. Using lighter foreground colors or a darker background can improve readability. Also, providing alternative text or visual cues can help users who cannot distinguish the color effectively. It's crucial to test the color combination with accessibility tools to ensure compliance and usability for all users.
Shades
Digital Color Formats
Alternative colors
- #341a2c
A slightly lighter shade provides better contrast while maintaining a similar dark, muted feel.
- #442a3c
A desaturated purple offers a less intense alternative with improved readability against light backgrounds.
- #440a2c
This dark magenta brings a vibrant warmth that has the potential to draw attention and to contrast with cooler colors.
Applications
Web Design
In web design, Gondola can be used sparingly for background accents or decorative elements. Due to its darkness, it's best paired with light, contrasting text to ensure readability. It can evoke a sense of luxury, mystery, or sophistication. Use it strategically in website footers, dividers, or as a subtle background for call-to-action buttons. However, avoid using it for large blocks of text or interactive elements without careful consideration of contrast ratios. Accessibility should always be a priority when incorporating such a dark color into a website's color scheme.
Fashion
In the fashion industry, Gondola can be used as a sophisticated and understated color for evening wear or accessories. It pairs well with metallic accents like gold or silver to create a luxurious feel. It can also serve as a grounding neutral for more vibrant colors in a clothing ensemble. Consider using it for velvet textures to enhance its depth and richness. Gondola can also be used as a subtle accent color in patterns or prints, adding a touch of elegance without being overpowering. This color also works well in accessories, for example in belts or evening bags.
Interior Design
In interior design, Gondola can create a moody and dramatic atmosphere. Use it in small doses, such as an accent wall or decorative pillows, to avoid overwhelming the space. Pair it with lighter neutrals like cream or gray to balance the darkness. Incorporate textures like velvet or silk to enhance its richness. Gondola can be an excellent choice for creating a cozy reading nook or a sophisticated home office. Consider using it in rooms with ample natural light to prevent the space from feeling too dark or enclosed. A dark color is an expression of style and confidence.