Jacaranda
About Jacaranda (#24072E)
The hexadecimal color #24072E, also recognized as Jacaranda, is a dark shade of purple with a hint of red. It belongs to the purple color family and is often associated with royalty, mystery, and sophistication. In the RGB color model, #24072E is composed of 14.12% red, 2.75% green, and 18.04% blue. This combination gives it a rich and deep tone. In the CMYK color model, it consists of 22% cyan, 85% magenta, 0% yellow, and 82% black. This color is best suited for applications where a sense of elegance or drama is desired. Its relative darkness means it is best used sparingly or complemented by lighter colors to maintain visual balance. Jacaranda offers a distinctive and memorable visual appeal.
The color #24072E, also known as Jacaranda, presents some accessibility challenges, especially when used as a foreground color against a white or light background. Its low luminance value of approximately 3 means that text rendered in this color may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines). For instance, the contrast ratio against white is quite low, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider pairing Jacaranda with much lighter colors for text or interactive elements. Alternatively, it can be effectively used for decorative purposes where legibility is not critical. When using this color for backgrounds, ensure that the foreground elements have sufficient contrast. Testing with accessibility tools is highly recommended to ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #48145e
A lighter shade that provides better contrast against dark backgrounds while maintaining a similar purplish hue.
- #57167a
A more vibrant and saturated purple that can be used to draw attention to specific elements.
- #360a48
A softer purple that works well for backgrounds or less prominent design elements.
Applications
Web Design Accent Color
In web design, Jacaranda can serve as an accent color to highlight specific sections or call-to-action buttons on a website. Its sophisticated hue makes it suitable for brands aiming for a luxurious or mysterious aesthetic. However, care should be taken to ensure sufficient contrast with text and other interactive elements to maintain readability and accessibility. For example, pairing it with a light beige or cream color can create an elegant and accessible design. Using it in gradients or as an overlay on images can also add depth and visual interest to a webpage, further enhancing the user experience.
Fashion Design
In the fashion industry, Jacaranda can be used for creating evening wear or statement pieces. The rich, dark purple conveys a sense of elegance and sophistication, making it suitable for dresses, scarves, or accessories. It pairs well with metallic accents like gold or silver, enhancing its luxurious feel. Designers might use Jacaranda in velvet or silk fabrics to emphasize its depth and texture. For everyday wear, smaller doses of Jacaranda, such as in jewelry or handbags, can add a touch of refinement to an outfit.
Interior Design Accent
For interior design, Jacaranda can be employed to create a moody and intimate atmosphere in spaces like bedrooms or lounges. It can be used as a wall color, particularly in rooms with ample natural light, to add depth and warmth. Pairing it with lighter shades of gray, cream, or beige can balance the darkness and prevent the space from feeling too enclosed. Jacaranda also works well in accent pieces such as throw pillows, rugs, or artwork, providing pops of color and visual interest. The color's sophisticated nature makes it ideal for creating a luxurious and inviting environment.