Jacaranda
General Information about Jacaranda (#240529)
Jacaranda, represented by the hexadecimal color code #240529, is a deep, dark shade of purple. It evokes feelings of mystery, luxury, and sophistication. In the RGB color model, it is composed of 14.12% red, 1.96% green, and 16.08% blue. The color is named after the Jacaranda tree, which is known for its vibrant purple flowers. In terms of color theory, Jacaranda resides in the purple color family, which is often associated with royalty, spirituality, and creativity. Its dark nature makes it a challenging color to use in design, requiring careful consideration of contrast and legibility to ensure accessibility and visual appeal. This color can be used in all creative fields.
The Jacaranda color, #240529, presents accessibility challenges due to its dark hue. When used as a background, it requires very light text (white or near-white) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using color contrast checking tools is essential to verify compliance. Avoid pairing it with other dark colors, as this significantly reduces visibility. Employing this color effectively necessitates careful consideration of its impact on users with visual impairments. Providing alternative color schemes or allowing users to adjust contrast can further enhance accessibility. It should not be used as the sole indicator of important information, as this will cause problems for color blind users.
Shades
Digital Color Formats
Alternative colors
- #33083a
A slightly lighter shade that offers a bit more versatility in pairing with other colors while retaining a similar dark, moody feel.
- #333333
A more neutral dark tone that can be used as a background without demanding extremely light text, offering improved accessibility.
- #440649
A lighter hue while still retaining the purple tone.
Applications
Luxury Web Design
In web design, Jacaranda can be used to create a sophisticated and mysterious atmosphere. It is well-suited for websites related to luxury goods, artistic portfolios, or night-themed applications. As a background color, it pairs well with gold or white accents to create a striking visual contrast. Consider using it sparingly for headings or call-to-action buttons to draw attention without overwhelming the user. For example, a website promoting a high-end fragrance could use this color to evoke a sense of elegance and intrigue.
Cosmetics Packaging
In the beauty industry, Jacaranda can be used in packaging and branding to convey a sense of opulence and exclusivity. The deep purple hue is reminiscent of royalty and sophistication, making it ideal for products like eyeshadow palettes, lipsticks, or nail polishes. Furthermore, it can be used to highlight the packaging of perfumes. The color can be incorporated into makeup looks to create a bold and dramatic effect, adding depth and dimension to the eyes or lips. This is specially well-suited for nighttime looks.
Fashion Clothing
The deep purple is a great choice for fashion clothing, due to the color it conveys a sense of mystery and sophistication. It is suited for creating a daring and unique outfit, but it has to be chosen carefully, due to the fact that it is best suited for special occasions or for people that want to experiment with darker colors. It can be used for dresses, tops and even accessories.