Jacaranda
General Information about #240232
The hexadecimal color #240232, commonly referred to as Jacaranda, is a deep, muted shade of purple. It sits within the violet color spectrum, exhibiting a combination of red and blue pigments that create its distinctive hue. The RGB (Red, Green, Blue) values are R:36, G:2, B:50. This color evokes a sense of mystery, sophistication, and depth. Jacaranda is named after the Jacaranda tree, known for its beautiful purple blossoms, although the color representation is only loosely related to the real world flower. In color theory, Jacaranda is often associated with creativity, imagination, and spirituality. Its dark tone lends itself well to creating a sense of luxury and elegance when used in design. The color is not particularly bright or saturated, contributing to its subtle and understated character.
The hex color #240232, also known as Jacaranda, presents some accessibility challenges, particularly in text-based contexts. Its low lightness value (around 5%) means that text rendered in this color requires careful consideration of contrast ratios. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text against its background to meet AA compliance. When using #240232 for text, ensure you pair it with a very light background color to achieve sufficient contrast. White or very pale shades of yellow or green would be suitable options. For decorative purposes or non-text elements, the color is more forgiving, but still be mindful of users with low vision. Consider providing alternative visual cues or interactive elements to convey information if #240232 is a critical design element.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jacaranda (#240232) can serve as an accent color to highlight specific elements. Its dark and mysterious tone makes it suitable for backgrounds or borders, especially when aiming for a sophisticated or luxurious feel. It pairs well with lighter colors such as creams or light greys to create visual balance. Consider using it sparingly in user interfaces to avoid overwhelming users, and always ensure sufficient contrast with text and interactive elements for accessibility. In branding, this color can communicate elegance and exclusivity, appealing to brands that want to convey a sense of luxury or sophistication.
Beauty Products
In the beauty industry, Jacaranda (#240232) aligns well with deep eyeshadows, nail polishes, or lipsticks, particularly for evening wear. It can create a dramatic and sophisticated look. This shade often associated with richness and mystery, is used in eye makeup to add depth and intensity, or in nail polish to create a bold statement. When used in lipsticks, this can be a statement color and best suited for special occasions. Jacaranda is not commonly used in everyday makeup due to its strong appearance.
Fashion Industry
In fashion, Jacaranda (#240232) can be an excellent choice for garments intended for formal events or evening wear. Due to its nature, it would be a good fit for velvet dresses, silk scarves, or as an accent color in accessories. This color can convey a sense of luxury and sophistication. It works well when combined with metallic accents like gold or silver, or paired with lighter, contrasting colors like white or cream to create a striking visual impact. In interior design, it can also be used in accent pieces like throw pillows or art pieces.