Denim

General Information

The hex color #2362B3, commonly known as Denim, is a medium-dark shade of blue with a subtly muted tone. It resides within the blue color spectrum and is often associated with qualities such as stability, trustworthiness, and calmness. In the RGB color model, it is composed of 13.73% red, 38.43% green, and 70.2% blue. This combination creates a color that is both visually appealing and versatile. Its hex code #2362B3 uniquely identifies it, allowing for precise color matching across various digital platforms and design applications. Denim is frequently used in branding, web design, and interior design to evoke feelings of reliability and professionalism. Its relative darkness makes it a good option for text on light backgrounds, although careful consideration should be given to contrast ratios for accessibility.

The hex color #2362B3, also known as Denim, presents moderate accessibility challenges. Its contrast ratio against pure white (#FFFFFF) is approximately 3.7:1, which is below the WCAG AA recommended ratio of 4.5:1 for normal text. This means that text rendered in #2362B3 on a white background may be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a lighter background color to increase the contrast ratio or using a darker shade of blue for the text. For larger text (14pt bold or 18pt regular), the contrast ratio is slightly better, meeting the WCAG AA standard. However, for optimal accessibility, particularly for users with more significant visual impairments, adhering to the AAA standard by ensuring a contrast ratio of 7:1 is recommended. Combining #2362B3 with lighter accent colors can help balance aesthetics and usability.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #2362B3 can serve as a primary color for headers, buttons, and other interactive elements. Its calming yet authoritative presence makes it ideal for websites in the technology, finance, or education sectors. It can be paired with lighter shades of blue or neutral colors to create a balanced and visually appealing user interface. Consider using it for call-to-action buttons to draw attention and encourage user engagement. The color also lends itself well to data visualization, where it can be used to represent key data points in charts and graphs. Ensuring sufficient contrast with text and background colors is crucial for accessibility.

• Interior Design

  In interior design, #2362B3 can be used as an accent color for walls, furniture, or decorative items. Its deep, calming hue can create a sense of tranquility and sophistication in living spaces or offices. It pairs well with neutral tones such as gray, beige, or white, as well as natural materials like wood and stone. Consider using it for statement pieces such as a sofa, an accent wall, or artwork. Incorporating textures like velvet or linen can enhance the richness of the color and add depth to the overall design. Combining it with metallic accents like gold or silver can create a luxurious and elegant atmosphere.

• Fashion

  In fashion, #2362B3 can be used for clothing, accessories, and footwear. Its versatile nature makes it suitable for both casual and formal wear. It can be paired with a wide range of colors, from classic neutrals to bold brights. Consider using it for a statement piece such as a dress, a jacket, or a pair of shoes. Accessorizing with complementary colors like orange or yellow can add a pop of vibrancy. The color also lends itself well to denim fabrics, where it can be used to create stylish and timeless looks. Experimenting with different textures and patterns can further enhance the visual appeal.

Complementary color

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