Mariner
General Information about #2361C4
The hex color #2361C4, also known as Mariner, is a deep, rich blue hue. It is composed of 13.7% red, 38% green, and 76.9% blue. In the RGB color space, it is a cool color, often associated with trust, stability, and intelligence. Colors similar to Mariner are often found in corporate branding and web design, particularly in industries aiming to convey a sense of security and professionalism. The color is part of the broader blue color family, known for its calming and reliable characteristics. Mariner is commonly used in backgrounds and as the primary color in digital interfaces and print materials, where its depth can create a sophisticated and trustworthy impression.
The color #2361C4, also known as Mariner, presents some accessibility considerations for web developers. Its relatively low luminance means that careful attention must be paid to color contrast, especially when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background to ensure readability for users with visual impairments. It's essential to use color contrast checking tools to verify that sufficient contrast is achieved. When using this color for links, provide additional cues, such as underlines or icons, to distinguish them from surrounding text, as color alone should not be the sole method of conveying information. Also, consider users with color blindness, and test the design with tools that simulate different types of color vision deficiency to ensure that important information is still discernible.
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Applications
Website Headers and Navigation
Mariner (#2361C4) can be effectively utilized in website headers and navigation bars to create a sense of trust and professionalism. Its depth adds sophistication, especially when paired with clean, modern fonts and a minimalist design. Consider using it as a primary brand color to communicate stability and reliability, enhancing user experience by providing a clear visual hierarchy and intuitive navigation. Proper contrast with text and other interactive elements is important.
Mobile App Accent Color
In mobile app design, Mariner (#2361C4) works well as an accent color for buttons and interactive elements, drawing the user's eye to key actions. Using this color for primary call-to-action elements can provide a cohesive and engaging user interface. Balance its intensity with softer background colors to prevent visual fatigue and maintain a clean and accessible design. Consistent use will build brand recognition and contribute to a seamless user experience.
Branding for Finance and Tech
Mariner is a popular choice for branding designs of financial and technological companies. It is often chosen to be used in logos, websites and marketing materials to communicate stability, trust, and innovation. Complementary colors can be added to create visual interest and support the brand message effectively.