Fun Blue
General Information about Fun Blue
The hex color #2361A7, often referred to as "Fun Blue", is a shade of blue characterized by its vibrant and cheerful nature. In the RGB color model, it is composed of 13.73% red, 38.04% green, and 65.49% blue. This particular combination creates a color that is both calming and energetic, making it a versatile choice for various applications. The hex code #2361A7 translates to RGB values of R:35, G:97, B:167. In the CMYK color model, it's composed of 79% cyan, 42% magenta, 0% yellow, and 35% black. Fun Blue's wavelength lies within the blue region of the visible spectrum, evoking feelings of tranquility, stability, and trust. It's a popular choice in branding, web design, and artistic endeavors due to its balanced and pleasing aesthetic.
The hex color #2361A7, also known as Fun Blue, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 3.7:1, which is below the WCAG AA standard of 4.5:1 for normal text. This means that text using this color on a white background might be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a darker shade of blue or a lighter background color to increase the contrast ratio. When using #2361A7 for larger text or graphical elements, the contrast requirements are somewhat relaxed (3:1), but it's still prudent to ensure sufficient contrast for a wide range of users. Providing alternative color schemes or allowing users to adjust the color settings can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A slightly lighter blue that maintains a similar aesthetic while offering better contrast against white backgrounds, improving readability for a broader audience.
- #00416a
A deeper, richer blue that provides excellent contrast, making it suitable for important text or elements requiring high visibility.
- #4f79a1
A muted blue alternative that can serve as a more understated background or accent color.
Applications
Brand Identity
Fun Blue can serve as a primary brand color, evoking feelings of trust, stability, and innovation. Its usage can span across website design, marketing materials, and even physical store interiors, creating a consistent and recognizable brand identity. The color is professional yet approachable, suitable for tech companies, educational institutions, or businesses aiming to project a reliable and forward-thinking image. Combining it with complementary colors can further enhance its visual impact, ensuring a memorable and cohesive brand experience.
Web Design Elements
In web development, #2361A7 is well-suited for creating call-to-action buttons, navigation bars, and highlight elements. Its vibrant yet calming nature attracts user attention without being overly aggressive. To optimize user experience, ensure the text or icons placed on this blue background have sufficient contrast for readability. The color can also be used to create visually appealing charts and graphs, providing a consistent theme across your digital interface.
Fashion Design
This color is an excellent choice for fashion designers who want to create sophisticated yet playful garments. Use it for dresses, shirts, or as an accent color in accessories. It pairs well with neutral tones like gray and beige, as well as brighter colors like yellow or orange for a bolder statement. Fun Blue is versatile and can be incorporated into both casual and formal wear, making it a staple in any fashion collection.