Te Papa Green
General Information about Te Papa Green
The color #233B37, also known as Te Papa Green, is a dark, muted shade of green with a slight blue undertone. It belongs to the green color family and evokes feelings of nature, tranquility, and sophistication. In the RGB color model, it is composed of 13.73% red, 23.14% green, and 21.57% blue. In the CMYK color model, used for printing, it consists of 40.7% cyan, 0% magenta, 7% yellow, and 76.9% black. This color is often associated with stability, growth, and harmony. Its understated elegance makes it a popular choice for designs that require a touch of sophistication without being overly flashy. Te Papa Green is often used in branding, web design, and interior design to create a calming and inviting atmosphere. The color name "Te Papa Green" may be inspired by the natural landscape or a specific location, possibly in New Zealand, where the Te Papa Museum is located.
The hex color #233B37, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet WCAG (Web Content Accessibility Guidelines) requirements for sufficient contrast, potentially hindering readability for users with visual impairments. Similarly, when used as a background color, careful consideration should be given to the foreground text color to ensure adequate contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Tools are available online to check color contrast ratios and determine if a color combination is accessible. To improve accessibility, consider using a lighter shade of green or a darker text color in conjunction with #233B37. Providing alternative visual cues, such as icons or text decorations, can further enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
- #344e41
A slightly lighter green that improves contrast against white backgrounds while maintaining a natural feel.
- #1a2a27
A darker shade that can be used for text on lighter backgrounds, providing better readability.
- #435c57
A more muted green that works well as a background color without overpowering content.
Applications
Web Design and Branding
Te Papa Green, with its earthy and natural undertones, is an excellent choice for websites focused on environmental topics, sustainable living, or organic products. Its calming and soothing nature creates a sense of tranquility, making it suitable for health and wellness websites. In user interface design, it can be used for subtle accents, progress bars, or status indicators to convey a sense of growth and progress. For branding, it offers a sophisticated and understated alternative to brighter greens, making it ideal for companies that want to project an image of stability and reliability. Consider pairing it with neutral colors like beige or gray to create a harmonious and balanced aesthetic. In fashion this color could represent garments or accessories for nature lovers.
Interior Design
In interior design, #233B37, resembling Te Papa Green, brings a touch of the outdoors inside, creating a relaxing and inviting atmosphere. It works beautifully in living rooms, bedrooms, or studies, promoting a sense of calm and focus. It can be used as an accent wall color, complemented by natural wood furniture and earthy textiles, to create a harmonious and balanced space. Consider using it for upholstery, curtains, or decorative accessories to add a subtle pop of color without overwhelming the room. Furthermore, the color is very suitable in combination with plants to create a natural experience inside of buildings.
Fashion
The color #233B37, also called Te Papa Green, could be used as a complementary color for garments and accessories with nature themes. The hue is especially suitable for outdoor clothing and gear, offering a balance between style and practicality. Its subtle and earthy tone allows for easy integration into various outfits without overpowering the overall look. This ensures the color's adaptability for everyday usage.