Green Kelp

General Information

The hex color #233424, also known as Green Kelp, is a dark shade of green that evokes a sense of nature, tranquility, and earthiness. It is composed of 13.7% red, 20.4% green, and 14.1% blue. In the RGB color model, it is represented as rgb(35, 52, 36). The color is often associated with environmentalism, sustainability, and organic products. It is frequently used in branding and design to convey a sense of naturalness and health. Its muted tone makes it suitable for creating a calming and sophisticated aesthetic, making it a popular choice in various fields from web design to interior decor. The color provides a very calming and sophisticated look.

The hex color #233424, also known as Green Kelp, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's essential to choose text colors that provide sufficient contrast to ensure readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. A color like white or a very light gray would likely be necessary for text on a #233424 background. Conversely, using very dark colors for text would likely fail accessibility standards. It is best practice to use online contrast checkers to verify compliance and to test with users who have visual impairments. Careful attention to contrast can help create inclusive designs that are accessible to a broader audience.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Design

  Green Kelp can be a sophisticated choice for website backgrounds, especially for companies in the environmental or natural health sectors. It evokes a sense of nature and tranquility, making it suitable for brands aiming to project an organic and calming image. When incorporated into a website's color palette, it should be paired with complementary colors to ensure visual balance and readability. For example, lighter shades of beige or cream can be used for text and interactive elements to create a harmonious design. Furthermore, this color can be effectively used in icons and graphics to maintain a consistent brand aesthetic.

• Product Packaging

  This shade of green is ideal for creating packaging designs for organic or natural products. Its earthy tone conveys a sense of purity and sustainability, resonating with consumers who prioritize eco-friendly options. The color can be used as the primary background for labels and boxes, complemented by natural textures and minimalist typography. Consider pairing it with kraft paper or recycled materials to reinforce the product's commitment to environmental responsibility. Furthermore, the color can be integrated into the branding of a company which focuses on natural products.

• Interior Design

  In interior design, Green Kelp can serve as an accent color in rooms aiming for a natural or biophilic aesthetic. It works well on walls, furniture, or decorative elements, bringing a touch of the outdoors inside. It is suitable for living rooms, bedrooms, or even offices, creating a calming and refreshing atmosphere. Pair it with natural materials like wood, stone, and linen to enhance the organic feel. Furthermore, plants can add to the general feel of the design in conjunction with the color.

Complementary color

Buttons