Astronaut
General Information about Astronaut (#232D75)
The hexadecimal color #232D75, also known as Astronaut, is a dark, subdued shade of blue-violet. It belongs to the blue color family and possesses a relatively low saturation and brightness, giving it a sophisticated and serious appearance. In the RGB color model, it is composed of 13.73% red, 17.65% green, and 45.88% blue. This color is often associated with qualities such as intelligence, stability, and depth. Its usage can evoke a sense of trustworthiness and professionalism, making it a popular choice in various design applications, particularly those aiming to convey authority and reliability. It is not a very common color but can be effective in creating a unique and memorable visual identity.
The color #232D75, also known as Astronaut, presents some accessibility challenges, especially when used for text. Its low lightness value (approximately 16%) means it lacks sufficient contrast against light backgrounds, potentially making text difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This dark hue might not meet these standards, necessitating careful consideration of foreground and background color combinations. To improve accessibility, pairing it with very light colors like whites or pale yellows is advisable. Additionally, increasing the font size or weight can enhance readability. When used for interactive elements, ensure sufficient visual cues beyond color alone are present to aid users who are colorblind.
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Digital Color Formats
Alternative colors
Applications
Website Design for Trustworthy Institutions
Astronaut (#232D75) can be effectively used as a primary color in website designs aiming for a sophisticated and trustworthy aesthetic. It's particularly suitable for financial institutions, legal firms, or educational platforms. The deep blue conveys stability and reliability, fostering a sense of security for users interacting with the site. When implemented as a background color or in headers, it should be complemented with lighter text colors like white or off-white to ensure readability and accessibility. Furthermore, its use in icons and graphical elements can add a touch of professionalism and elegance.
Elegant Fashion and Attire
In fashion, #232D75 can be incorporated into elegant evening wear or sophisticated business attire. A dress or suit in this color exudes confidence and style, making it suitable for formal events or important meetings. Pair it with silver or gold accessories to enhance its richness and add a touch of glamour. For a more casual look, consider using it as an accent color in scarves, handbags, or shoes, complementing neutral tones like beige, gray, or black. Its versatility allows it to be adapted to various styles and occasions.
Branding for trust and reliability
The color Astronaut is a good fit for branding where you need a color that conveys trust and reliability. Banks, insurance and security companies might find this color useful as a primary brand color, to create a feeling of expertise and build customer confidence. The color works well for logos, websites and marketing materials where this feeling is wanted, and can contribute to a strong and consistent brand identity.