Torea Bay
General Information about #232AA7
The hexadecimal color #232AA7, also known as Torea Bay, is a dark shade of blue residing in the blue color family. It is composed of 13.7% red, 16.5% green, and 65.5% blue. In the RGB color space, it's represented as rgb(35, 42, 167). In the CMYK color space, it is composed of 79% cyan, 75% magenta, 0% yellow and 35% black. With a hue of 236 degrees, a saturation of 65.5%, and a lightness of 39.6%, this color evokes feelings of calm, stability, and trust. Torea Bay is often associated with professionalism, intelligence, and sophistication. Its depth and richness make it a versatile choice for various applications, ranging from corporate branding to digital design, where it can contribute to a sense of authority and reliability.
The color #232AA7, also known as Torea Bay, presents some accessibility challenges, particularly in text applications. Its low luminance, results in a poor contrast ratio against both white and light backgrounds. This can make text difficult to read for users with visual impairments, including those with low vision or color blindness. To ensure accessibility, it is recommended to use #232AA7 with very light or white text. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is crucial. Level AA requires a contrast ratio of 4.5:1 for normal text and 3:1 for large text. Level AAA requires even higher contrast ratios. If using #232AA7 for interactive elements, such as buttons or links, ensure sufficient visual cues beyond color alone are provided, like underlines or icons, to aid user recognition and interaction.
Shades
Digital Color Formats
Alternative colors
Applications
UI Design
In user interface (UI) design, #232AA7 can be employed as a primary or secondary color to establish a sense of trust and stability. However, due to its darker nature, it should be used sparingly for large surfaces. Instead, it functions well for accents, buttons, or interactive elements, especially when paired with lighter text or contrasting colors to ensure readability and accessibility. Its sophisticated tone also lends itself well to financial dashboards and data visualization, where conveying reliability is paramount.
Branding
#232AA7 can be an excellent choice for branding that aims to convey trustworthiness, intelligence, and security. It is well-suited for companies in the technology, finance, or education sectors. In logo design, it can be paired with complementary colors like yellow or orange to create a balanced and visually appealing aesthetic. The depth of the color lends itself well to conveying a sense of established expertise and reliability, making it a strong choice for businesses looking to build long-term relationships with their clients.
Fashion
In the fashion industry, #232AA7 can be used as a core color for creating elegant and sophisticated garments. It is suitable for evening wear, business attire, or accent pieces. When combined with lighter fabrics or metallic accessories, it adds a touch of luxury and refinement. Also, it can be incorporated in makeup looks, specifically for eyeliner and eyeshadow, to enhance and define eyes for a more dramatic look.