Jacksons Purple
General Information about Jackson's Purple
Jackson's Purple, represented by the hexadecimal color code #232A91, is a deep, muted shade of purple with a strong inclination towards the blue end of the spectrum. This color evokes feelings of sophistication, creativity, and mystery, making it a popular choice for various design applications. In the RGB color model, #232A91 is composed of 13.73% red, 16.47% green, and 56.86% blue. The relatively low values for red and green contribute to its depth and richness, while the high blue component gives it its characteristic purple hue. The color's CMYK values are approximately 0.76, 0.7, 0, and 0.43, indicating the proportions of cyan, magenta, yellow, and black inks needed to create this color in print. Its HSV (Hue, Saturation, Value) values are approximately 234 degrees for hue, 0.76 for saturation, and 0.57 for value, further illustrating its position in the color space.
The hex color #232A91, also known as Jackson's Purple, presents some accessibility challenges, especially in text-based contexts. Its relatively low luminance, resulting from a higher presence of blue and low values for red and green, means that it requires careful consideration of color contrast. To ensure readability and usability, it's essential to pair this color with light foreground colors. White or very pale shades of yellow or green would provide sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA compliance). For large text or UI elements, slightly darker shades may suffice. However, it is crucial to test color combinations using accessibility evaluation tools to confirm compliance with the required contrast ratios (4.5:1 for normal text and 3:1 for large text). Also, avoid using this color to convey critical information without additional cues, such as icons or text labels, to accommodate users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jackson's Purple can serve as a sophisticated background for sections emphasizing luxury or creativity. Imagine a portfolio website for a graphic designer, using #232A91 as a header background with white text for optimal contrast and readability. This evokes a sense of professionalism and artistry. It could also be used for call-to-action buttons, especially when paired with a complementary or contrasting color for high visibility. In data visualization, it can represent one category of data in charts and graphs, ensuring it's distinct from other categories through careful color selection. It's essential to use this color judiciously to maintain visual hierarchy and avoid overwhelming users.
Fashion and Interior Design
In the realm of fashion, Jackson's Purple can be incorporated into evening wear, accessories, or statement pieces. A silk scarf in this shade would add a touch of elegance to an outfit. Imagine a deep purple velvet gown that exudes sophistication and royalty. For interior design, #232A91 works exceptionally well as an accent wall color in a study or living room, providing a sense of depth and warmth. It can also be used for upholstery, such as velvet chairs or throw pillows, adding a touch of luxury to the space. When using this color in interior design, it’s essential to balance it with lighter neutrals to prevent the room from feeling too dark or somber.
Branding
Jackson's Purple can be utilized in branding for companies that want to project an image of sophistication, innovation, and trustworthiness. A tech company could use #232A91 in its logo or website design to convey a sense of cutting-edge technology and reliability. In marketing materials, such as brochures or advertisements, it can be used to highlight key information or create a sense of luxury. For event planning, Jackson's Purple can be incorporated into decorations, lighting, and even the dress code to create an atmosphere of elegance and exclusivity. It is important to ensure that the use of this color aligns with the overall brand identity and target audience.