Jacksons Purple
General Information about #232291
The hex color #232291, also known as Jacksons Purple, is a deep and saturated shade of purple. It is composed of 13.73% red, 13.33% green, and 56.86% blue. In the RGB color space, it sits closer to blue than red or green, giving it its distinctive purple hue. The color is often associated with qualities such as royalty, sophistication, creativity, and mystery. In color psychology, purple can evoke feelings of calmness, spirituality, and imagination. Because of its depth, #232291 can also suggest stability and power. This particular shade of purple carries a certain weight and intensity, making it a suitable choice for designs that aim to make a strong impression.
The color #232291, a deep and saturated purple, presents some accessibility challenges. Its low lightness value means it has poor contrast against common background colors like white. According to WCAG guidelines, sufficient contrast is essential for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #232291 for text on a white background would likely fail these criteria. To improve accessibility, consider pairing it with lighter colors for backgrounds or using it sparingly for decorative elements rather than crucial information. Also, avoid using it as the sole indicator for interactive elements like links, as colorblind users may not perceive the difference.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that provides better contrast against white backgrounds, improving readability and accessibility.
A more desaturated purple that is less visually intense and can be used more liberally without overwhelming the design.
A brighter, more vibrant purple that can be used as an accent color to draw attention to specific elements.
Applications
Web Design
In web design, #232291 can be used to create a sophisticated and luxurious feel. It is well-suited for websites related to beauty, fashion, or high-end products. For example, a cosmetics brand could use this color for its website's primary color scheme to convey elegance and quality. However, due to accessibility concerns, it should be used carefully, paired with lighter shades to ensure readability of text and other important content. Additionally, it can be effective as a background color for hero sections or call-to-action buttons when combined with contrasting text.
Interior Design and Fashion
In interior design, Jacksons Purple introduces a sense of drama and depth. It's ideal for accent walls in living rooms or bedrooms, creating a focal point and adding personality to the space. This rich hue also complements metallic accents like gold or silver, enhancing the luxurious ambiance. In fashion, Jacksons Purple can be incorporated into evening wear or accessories to make a bold statement. Pair it with neutral colors like black, white, or gray to create a balanced and chic ensemble. A Jackson Purple silk scarf or handbag can add a touch of sophistication to any outfit.
Branding
In branding, Jacksons Purple can communicate creativity, intelligence, and prestige. It's a suitable choice for companies in innovative fields or those seeking to project a sense of exclusivity. Use it for logos, marketing materials, and website branding to create a memorable and distinctive identity. When using Jacksons Purple in a logo, consider the target audience and the message you want to convey. A tech startup might use it to signal innovation, while a luxury brand could use it to evoke a sense of sophistication and high quality.