Jacksons Purple
General Information about Jackson's Purple
The hexadecimal color code #231D97, commonly referred to as Jackson's Purple, is a dark shade of blue-purple. It is composed of 13.73% red, 11.37% green, and 59.22% blue. This color is often associated with creativity, royalty, and luxury. In the RGB color space, it is represented as (35, 29, 151). In the CMYK color space, it is represented as (76.82% cyan, 80.79% magenta, 0% yellow, and 40.78% black). This combination of high blue and low red and green values contributes to its distinctive, deep purple hue. It's a color that tends to evoke feelings of mystery and sophistication, making it a popular choice in various design applications.
The color #231D97, also known as Jackson's Purple, presents some accessibility challenges, especially concerning text and interface elements. Due to its dark nature, it requires careful consideration of contrast ratios. When used as a background color, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text to comply with WCAG guidelines. Insufficient contrast can make content difficult to perceive, particularly for users with visual impairments. Therefore, when incorporating this color, thorough testing with accessibility tools is crucial to guarantee that all users can comfortably access and understand the information presented. For interface elements, consider increasing the size or adding borders to improve discernibility.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jackson's Purple can serve as a sophisticated background for creative portfolios or technology-focused websites. Its deep hue can evoke a sense of innovation and elegance, especially when paired with clean, minimalist typography. It's particularly effective for sections highlighting premium features or showcasing advanced solutions. However, careful attention must be paid to text color choices, opting for light shades like white or pale yellow to ensure optimal readability and accessibility for all users, in particular the users with visual impairments.
Fashion
In the realm of fashion, Jackson's Purple can be employed to create striking and memorable looks. It works well as an accent color in accessories such as scarves or handbags, adding a touch of sophistication to neutral outfits. It can also be used as a base color for evening gowns or formal wear, exuding an air of mystery and allure. When incorporating this color into garments, consider pairing it with complementary colors like gold or silver to enhance its visual impact and create a harmonious balance.
Branding
Jackson's Purple is an interesting choice for branding, as it offers a feeling of creativity and luxury. Companies can use it in their logos or other branding material. It must be ensured that the color is properly translated when used in print.