Jacksons Purple
General Information about Jackson's Purple
The hexadecimal color #231B99, commonly referred to as Jackson's Purple, is a dark and intense shade of purple. It is created by combining relatively low amounts of red and green with a high amount of blue. In the RGB color model, it consists of 13.73% red, 10.59% green, and 60.39% blue. This color is frequently used in design and branding to convey feelings of sophistication, mystery, and creativity. Jackson's Purple can be associated with royalty, luxury, and magic, making it a popular choice for products and services aiming to project a sense of exclusivity and high value. Its striking appearance makes it a versatile color for various applications, from web design to fashion.
The color #231B99, also known as Jackson's Purple, presents several accessibility considerations for web developers. Its dark hue results in a low luminance value, meaning it requires careful pairing with contrasting colors to ensure readability and usability. When used as a background, it demands light-colored text (white or very light shades of yellow or green) to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. If used for text, consider increasing the font size and weight to improve legibility. Avoid using this color for essential interactive elements unless the contrast is exceptionally high. Providing sufficient contrast is crucial for users with visual impairments, including those with low vision or color blindness. Testing the color combination with accessibility tools that simulate different visual impairments is highly recommended during the design and development process.
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Alternative colors
Applications
Luxury Web Design
In web design, Jackson's Purple can be effectively used for creating a sophisticated and luxurious feel. It works well in website headers, footers, or as a background color for sections showcasing premium content or services. Its deep and mysterious tone can also be used for interactive elements such as buttons or links, provided sufficient contrast is maintained with the text and surrounding elements. The color can also give a brand identity a very unique and sophisticated look.
High-End Beauty Products
In the beauty industry, Jackson's Purple can be used in packaging and branding to evoke feelings of elegance and exclusivity. It can be used for eyeshadows, lipsticks, and nail polishes to create a bold and dramatic look. The color can also be incorporated into makeup tutorials and social media content to showcase its versatility and appeal. Its dark and intense quality is highly sought after for evening wear.
Elegant Interior Accents
In interior design, Jackson's Purple can serve as an accent color to add depth and richness to a room. It is best used sparingly for furniture, cushions, or artwork to prevent the space from becoming too dark or overwhelming. The color pairs well with neutral tones such as gray, beige, or white, creating a balanced and harmonious aesthetic. Metallic accents like gold or silver can also enhance the luxurious feel of this purple shade. This color can also have a strong impact as an accent wall to provide contrast.