Jacksons Purple
General Information about #231A9A
The hexadecimal color code #231A9A represents a dark shade of purple-blue. It is composed of 13.7% red, 10.2% green, and 60.4% blue. In the RGB color model, this color is created by mixing these three primary colors in specific proportions. The CMYK color model, commonly used in printing, translates this hex code to 77% cyan, 83% magenta, 0% yellow, and 39.6% black. This particular shade, often referred to as Jackson's Purple, conveys feelings of sophistication, mystery, and creativity. Dark purples are frequently associated with royalty, luxury, and elegance, making them a popular choice in branding and design. In color psychology, purples can also symbolize wisdom, independence, and magic. The hex code provides a standardized way to represent this color across various digital platforms and applications, ensuring consistency in its appearance.
The hex color #231a9a, also known as Jackson's Purple, presents certain accessibility considerations. Its relatively dark nature means that it requires careful selection of foreground colors to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #231a9a as a background, lighter colors such as white (#ffffff) or light yellows and oranges may provide adequate contrast. It is crucial to test color combinations using accessibility tools to verify compliance with accessibility standards, especially for users with visual impairments. Additionally, providing alternative styling options can further enhance the user experience, allowing individuals to customize the appearance of the content to suit their specific needs. Remember to take into account those with color blindness as well, so that they too can comfortably experience your design. Using this color correctly can still bring life to your work, even with the considerations.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #231a9a can be used to create a sophisticated and elegant feel. It's particularly suitable for websites related to luxury goods, beauty products, or artistic portfolios. As a background color, it pairs well with lighter text colors such as whites or creams, or even light greens, providing a visually appealing contrast. It can also be used for accents, buttons, or borders to add a touch of royalty and refinement. Its depth allows for a sense of mystery and allure, making it perfect for brands that want to convey exclusivity and high quality.
Fashion and Interior Design
In the fashion world, Jackson's Purple can be used for dresses, scarves, or accessories to make a bold and sophisticated statement. It can also be incorporated into makeup palettes for eyeshadows or eyeliners, adding a touch of drama and elegance to the overall look. For interior design, it can be used as an accent wall color in a bedroom or living room, creating a calming and luxurious atmosphere. It can also be used in smaller decorative elements like cushions, throws, or vases to add a pop of color and personality to the space. The deep purple hue adds a sense of sophistication and opulence, making it a versatile choice for various design applications.
Branding
Jackson's Purple offers a striking choice for branding, evoking feelings of luxury, creativity, and sophistication. A makeup brand may utilize it for their packaging to communicate opulence, while a creative agency might employ it in their logo to express innovation and vision. When integrated into presentations and marketing materials, #231A9A commands attention, delivering a message of refinement and quality. It's a color that inspires confidence and establishes a premium feel, making it perfect for companies aiming to set themselves apart with a distinct and elegant identity.