Jacksons Purple
General Information
Jackson's Purple, represented by the hexadecimal color code #23199B, is a deep, rich shade of purple with a slight inclination towards blue. In the RGB color model, it is composed of 13.73% red, 9.8% green, and 61.18% blue. This color is often associated with royalty, luxury, sophistication, and mystery. It evokes a sense of creativity and imagination, making it a popular choice for branding and design projects that aim to convey elegance and exclusivity. Its deep hue creates a sense of depth and can add a touch of drama to any visual composition, ensuring its presence is both noted and felt. Jackson's Purple is a unique color, neither too warm nor too cool, adding to its flexibility.
The hex color #23199B, also known as Jackson's Purple, presents some accessibility challenges due to its dark nature. When used as a background color, it necessitates very light text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for larger text, as per WCAG guidelines. Using a color contrast checker is crucial to verify compliance. For users with low vision, the combination of dark purple and certain colors can be problematic. Avoid pairing it with other dark shades or colors that are close to it on the color spectrum. It is generally advisable to use #23199B sparingly for text elements to maintain optimal readability for all users, or choose a lighter shade to achieve a better contrast.
Shades
Digital Color Formats
Alternative colors
A slightly lighter purple that offers better contrast and readability, suitable for backgrounds and text.
A more vibrant purple that can be used to add a pop of color while maintaining a degree of sophistication.
A neutral gray that pairs well with Jacksons Purple and provides a safer contrast ratio for text
Applications
Web Design
In web design, Jackson's Purple can be utilized to create a sense of luxury and sophistication. It's particularly effective for headers, buttons, and accents on websites targeting a discerning audience. When applying it to e-commerce sites, consider this hue for exclusive product sections or premium membership areas to evoke a feeling of exclusivity and quality, enhancing user engagement and perceived value. Keep in mind that the contrast ratio should be sufficiently high when used for text or interactive elements.
Beauty
In the beauty industry, Jackson's Purple can be incorporated into eye shadow palettes, nail polishes, and hair dyes to offer a bold and unique look. Its deep tone adds depth and drama, making it suitable for evening wear and special occasions. As an eyeshadow, it complements various eye colors and can be used to create a smoky or sophisticated look. Similarly, it can be used as a nail polish to add a touch of glamour to any outfit.
Fashion
Within the realm of fashion, this color is a daring alternative to the classic black, exuding elegance and mystery. A Jackson's Purple velvet dress can become the centerpiece of a glamorous evening outfit, whereas a silk scarf in this tone can add a touch of refinement to a casual ensemble. For menswear, consider using it as an accent color in ties or pocket squares to inject personality into a formal suit. Remember, balance is key when incorporating such a bold color into your outfit; pair it with neutral shades to prevent visual overload.