Jacksons Purple
General Information About Jackson's Purple
The hex color #23179D, also known as Jackson's Purple, is a deep, rich shade of purple located in the blue-violet spectrum. It is a tertiary color, created by mixing a primary color (blue) with a secondary color (purple). In the RGB color model, #23179D is composed of 13.73% red, 9.02% green, and 61.57% blue. In the CMYK color model, it consists of 77.78% cyan, 85.38% magenta, 0.00% yellow, and 38.43% black. This color evokes feelings of royalty, sophistication, and mystery. Its historical associations with power and nobility make it a popular choice for brands aiming to project an image of luxury and exclusivity. The color is often used in graphic design, fashion, and interior design to add depth and visual interest.
The hex color #23179D, also known as Jackson's Purple, presents accessibility challenges due to its dark hue. When used as a background color, it necessitates very light text (white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. It's essential to test color combinations using accessibility tools to verify compliance. Avoid pairing this color with other dark colors, as this will create insufficient contrast. When using this color for interactive elements such as buttons or links, provide clear visual cues like underlines or borders, especially for users with visual impairments. Ensure adequate color contrast to meet accessibility standards and enhance the user experience for everyone. Keep in mind that color should not be the sole method of conveying information. This color can be difficult to perceive for those with color vision deficiencies.
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Applications
Web Design and Branding
In web design, Jackson's Purple can be used to create a sense of sophistication and depth in website headers or footers. It can be effectively paired with lighter accent colors to draw attention to key elements. For branding, this color can convey a sense of luxury and creativity, making it suitable for companies in the arts, technology, or high-end retail sectors. Interior designers might use this color as an accent wall to add a touch of drama to a room, complementing it with neutral-toned furniture and metallic accents. Furthermore, in fashion, this color is used for elegant evening wear or accessories, often combined with silver or gold for a regal appearance.
Beauty and Interior Design
Jackson's Purple, with its rich and deep tone, finds applications in various creative fields. In beauty and cosmetics, it's commonly used in eyeshadow palettes, nail polish, and lipstick to create bold and dramatic looks. Its regal and mysterious qualities make it a popular choice for evening wear and special occasion makeup. Interior design benefits from the color's ability to add a touch of luxury and depth. It can be used as an accent color in textiles, upholstery, or wall paint. The deep purple complements metallic finishes like gold and silver, creating a sophisticated ambiance. In digital art and graphic design, Jackson's Purple serves as a versatile hue for creating visually striking compositions. Its contrast with lighter colors makes it ideal for backgrounds, gradients, and accent details.
Data Visualization and Print Media
Jackson's Purple can be used in data visualization to represent a specific category or range of values. Due to accessibility concerns, it's important to pair it with contrasting colors to ensure readability. It is also effective as an accent color in print media such as posters, brochures, and business cards. It's a good colour for creating a strong visual impact, especially when combined with complementary colors or bold typography. When used for logos, this color can represent innovation, creativity, and trustworthiness. However, it should be used thoughtfully, considering the target audience and brand identity.