Jacaranda
General Information about Jacaranda
The color #230C28, also known as Jacaranda, is a dark, muted shade of purple. It derives its name from the Jacaranda tree, known for its vibrant purple flowers. In the RGB color model, #230C28 consists of 13.73% red, 4.71% green, and 15.69% blue. In the CMYK color model, it is composed of 12% cyan, 70% magenta, 0% yellow, and 84% black. This color evokes a sense of mystery, royalty, and sophistication. Due to its dark nature, Jacaranda is often associated with night, magic, and the unknown, also evoking creativity. It can add a touch of elegance and depth to designs when applied appropriately.
The color #230C28, also known as Jacaranda, presents accessibility challenges due to its dark nature. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Jacaranda likely fails to meet these ratios with most text colors other than very light ones. Therefore, designers and developers should carefully evaluate the contrast ratio using accessibility tools and consider using lighter shades or alternative colors to ensure content is accessible to users with visual impairments. Using this color sparingly is recommended. When in doubt, use a color contrast checker.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jacaranda can be employed to create a sophisticated and luxurious aesthetic, particularly for brands targeting a high-end market. It can be utilized sparingly for background accents, headers, or call-to-action buttons, provided that adequate contrast is maintained with the text. When applied to e-commerce websites, it can add a touch of elegance to product displays, enhancing the perceived value of the items. Furthermore, Jacaranda can be integrated into the color palette of fashion-related websites or blogs, imbuing a sense of royalty and mystery, therefore attracting a diverse, fashion-conscious audience.
Beauty and Cosmetics
In the realm of beauty and cosmetics, Jacaranda evokes feelings of luxury, mystery, and sophistication, making it an excellent choice for packaging and branding of high-end products. The deep purple shade can be used on makeup palettes, lipstick tubes, and skincare product containers to convey a sense of exclusivity and elegance. Furthermore, it can serve as an accent color in marketing materials, promotional campaigns, and point-of-sale displays to attract customers. Its association with royalty and refinement is sure to resonate with consumers seeking premium and luxurious beauty experiences.
Interior Design
In interior design, Jacaranda can create a moody and sophisticated space. It is ideally used as an accent color in living rooms, bedrooms or home offices, it can be paired with neutrals such as gray, beige or white, to create a balanced, elegant, and warm atmosphere. It can also be used for decorative items such as throw pillows, rugs, or artwork to add visual interest and depth. When used in small doses, Jacaranda can convey feelings of tranquility and creativity. It is perfectly suitable for spaces where relaxation and focus are important.